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Papers On International Business
Page 106 of 263

How Corporate Social Responsibility (CSR) Has Been Interpreted By The Retail Sector
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This 6 page paper examines how corporate social responsibility (CSR) has been interpreted by the retail sector by looking at the development and emergence of practices that are in line with CSR in the UK retail industry. The paper uses the examples of Anita Roddick's Body Shop and the supermarket chain Tesco. The bibliography cites 10 sources.
Filename: TEethicstes.rtf

How Country of Origin Can Affect International Business Success
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This 5 page paper looks at the impact that national factors can have on the potential success of a business in the international environment and the way it may influence potential expansion. The paper discusses general environmental factors, the presence of comparative advantage and the use of Porters Four Facets model to explain the influences. The bibliography cites 20 sources.
Filename: TEsucinter.rtf

How Did Tesco Become The Dominant Supermarket In The UK; A Research Proposal
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This 12 page paper presents a research proposal to assess how the UK supermarket chain achieved and has maintained its’ dominant position held since 1995 when it surpassed Sainsbury. The proposal included background on the supermarket industry in the UK, the background and performance of Tesco and an outline for secondary and primary research. The bibliography cites 7 sources.
Filename: TEtesdom.rtf

How Globalization Plays a Role in the Success of EBay
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This 14 page paper looks at globalization and how it has paved the way for the success of EBay. EBay is discussed specifically along with company history but a good deal of the paper examines globalization and how it has impacted the economy. Bibliography lists 7 sources.
Filename: SA605Bay.rtf

How International Brand Managers Need To Vary Their Marketing Strategies
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In Different Countries This 4 page paper looks at how and why firm need to vary their marketing when working with international brands. The issue of different culture and markets is used to examine the ways that brand image and marketing may be changed between countries. The bibliography cites 7 sources.
Filename: TEintbrands.rtf

How McDonald's Changes With the Times
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This 6 page business paper looks at McDonald's Corporation, how it began and how it reinvents itself all the time. Recent changes and expansion plans are duly noted. Bibliography lists 5 sources.
Filename: SA347McD.rtf

How NAFTA Can be Expected to Affect the US Trucking Industry
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A 5 page paper discussing the ongoing dispute over allowing Mexican trucks to deliver goods produced in Mexico but shipped to the US for sales and marketing. The US trucking industry is one that has many constraints placed on it. It is relatively stable as long as it remains in equilibrium, for all competitors must operated under the same rules. Allowing Mexican trucks to freely roam the highways of the US can have the effect of upsetting the entire industry. Bibliography lists 6 sources.
Filename: KStruckNAFTA.rtf

How Should RyanAir Develop Future Strategy in A Global Market
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This 47 page paper is the beginning of a dissertation, with literature review and methodology, to examine and determine what the future strategy of the Irish low cost airline RyanAir, the main competitor of EasyJet, should adopt in the global airline industry. The paper examines the background of the airline industry, looking at the general environment and the model follow cost airlines developed by Southwest. The company and its performance is considered and compared with similar companies as well as traditional companies such as British Airways. The paper then looks at the generic types of strategies that could be adopted before outlining a brief methodology for primary research. The bibliography cites 50 sources.
Filename: TERyanglobal.rtf

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