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Papers On International Business
Page 130 of 263

Internationalization in the Hospitality Industry; Applying Dunning's Eclectic Paradigm
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This 4 page paper applies Dunnings Eclectic paradigm of internationalization to the hospitality industry. Each of the models three factors are considered individually before a conclusion is reached. The bibliography cites 5 sources.
Filename: TEdunning.rtf

Internet Impact On Air Cargo
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5 pages in length. From shoes to skateboards, airline tickets to automobiles, electronics to jewelry and food to flowers, there is virtually nothing consumers cannot purchase from the Internet. Even the smallest companies are finding their consumer reach is significantly greater with the help of Internet business. For the air cargo industry, this explosion of consumerism means even greater business, inasmuch as these items must be delivered from the online merchant to the customer. Indeed, the influx of Internet usage with regard to end user productivity has enabled the air cargo industry to soar. Bibliography lists 5 sources.
Filename: TLCcargo.rtf

Interview with Sir Richard Sykes: The Role of Global Product Public Relations
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A 12 page paper presenting an 'interview' with the chairman of Glaxo Wellcome, the British pharmaceutical company. At the end of 1998, Market and Opinion Research International (MORI) released the results of its annual survey conducted to determine Britain's most impressive industrialist, and the winner was Sir Richard Sykes. The interviewer has approached Sir Richard for instruction on the value of global public relations and discovers from him a general description of global public relations, how it has changed in the past years and whether it truly has a place in marketing. Sir Richard says it does. Bibliography lists 10 sources.
Filename: KSglaxoW.doc

Intraorganizational Competition
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This 6 page paper considers the process of awarding a large contract to the subsidiary/ies of a multinational corporation. Bibliography lists 3 sources.
Filename: HVIntCom.rtf

Introducing a Wine into the Chinese Market
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This 10 page paper looks at the China and the country as a potential new target market for their wine. The paper starts by looking at china as a potential are for business, then discusses the wine market in more detail looking at potential demand, trends in demand, barriers to entry and competition in the market. The last part of the paper then presents the outline of a marketing strategy to enter the market. The bibliography cites 8 sources.
Filename: TEwinechina.rtf

Introducing Ethical Business Practices in Lithuania
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A 4 page paper discussing operational changes needed at the Lithuanian site of a US-based multinational (fictitious) brewery. There are several points to address that are quite routine for FinestBrews but relatively new in standard Lithuanian business practice. These points include corporate governance, diversity issues and workplace behavior. Bibliography lists 7 sources.
Filename: KSmgmtEthLithBeer.rtf

INTRODUCING SUNPOWER TO BRAZIL AND THE UAE
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This 4-page paper discusses import and export strategies, as well as doing business in the UAE and Brazil. The business is SunPower, which manufactures solar-power technology. Bibliography lists 5 sources.
Filename: MTbraziuae.rtf

Introducing the H Car in South Korea
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A 9 page paper providing background information on South Korea and an entry strategy for the Australian developer of a hydrogen-fueled car. South Korea has a strong interest in technology, and it has an even stronger interest in its own environment. The purpose here is to develop an entry strategy by which GMH can successfully market the H car in South Korea. Recommendations include establishing an alliance with a well-respected local automotive business; gaining the tacit support of government; and implementing an education program highlighting the benefits of hydrogen technology and what it can mean not only for South Korea’s environment, but also for the individual consumer. Bibliography lists 4 sources.
Filename: KSintlBizHcarKor.rtf

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