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Papers On International Business
Page 140 of 263

Kentucky Fried Chicken in Japan
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A 6 page paper based on Harvard case 387-043. KFC's early globalization strategy has been described as throwing mud against the wall to see what sticks, an apt description of the uninvolved approach management took to establishing international presence. To KFC's credit, the company's push toward globalization began long before most other large organizations sought to expand into international markets and before many discoveries were made about international operations and nuances of culture. Even so, headquarters' management's unpredictable behavior equates to extremely poor management. In establishing KFC in Japan, Loy Weston's approach was no better than headquarters' management, but it did produce results. Bibliography lists 1 source.
Filename: KSKFCJap.wps

Kerry Group plc - Case Study
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A 4 page paper about the evolution of this co-op group in Ireland. The writer identifies the key issues related to the proposal being made in the case study, explains what a co-op is, discusses some of the important facts concerning the company, identifies some of the competitors and the Group's competitive advantages. The writer also comments on whether or not the proposed action should be approved. Bibliography lists 1 source.
Filename: PGkrryir.rtf

KFC -- JAPAN
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This 3-page paper examines social and cultural aspects of Japanese society in preparation of opening a KFC restaurant. Bibliography lists 2 sources.
Filename: MTkfcjapan.rtf

KFC Brand Image; US and China
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This 5 page paper examines the similarities and differences in the way branding of KFC is perceived in China and the United States. The paper considers the way in which there has been a low level of customization and how the brand has been re-interpreted in China in line with the different culture. The bibliography cites 5 sources.
Filename: TEkfcchina.rtf

KFC; A Case Study
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This 5 page paper looks at the company KFC, also known as Kentucky Fried Chicken. The current position of the company is considered and a brief SWOT analysis is conducted before the paper looks to consider how the company should move forward. The bibliography cites 1 source.
Filename: TEkfcswt.wps

Kikkoman Corporation
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This 10 page paper examines Kikkoman Corporation, the well known Japanese manufacturer of soy sauce and many other products. The paper analyses the macro environment, the position of the company, its’ strengths and weaknesses and its’ financial performance. The paper then makes some suggestions for future strategies based in the report findings, including how they may be implemented. The bibliography cites 4 sources.
Filename: TEkikkom.rtf

Knorr Packet Soup in Ireland
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This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is used to suggest a marketing strategy which is based on an integrated marketing communication strategy. The bibliography cites 13 sources.
Filename: TEknorrsoup.rtf

Knowledge Management at Molnlycke Health Care
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This 19 page paper is a proposal to develop knowledge management at a medical equipment company, including a sample cover letter. The paper examines the concept of knowledge management looking at what it is and how it can add value, and then examines the company, what it does and the way it competes and along with the existing level of knowledge management. Based on these two sections a strategy to increase the use of knowledge management is proposed. The bibliography cites 18 sources.
Filename: TEKnowMon.rtf

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