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Papers On International Business
Page 145 of 263

Local Competition: Nike and Reebok
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A 6 page paper discussing marketing issues common to both these companies. The athletic shoe industry increasingly is referred to as one that is mature, which calls for approaches different from those of high-growth days. Nike and Reebok both have suffered from its decline, and both have had publicity difficulty with social and rights issues offshore. Each seeks to enhance its status in the eye of the consumer, but Nike still appears to be having more success than Reebok. Includes an abstract. Bibliography lists 6 sources.
Filename: KSmktgNikeRee.rtf

Locating a Goodyear Facility in Costa Rica
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A 14 page paper investigating the possibility of establishing a manufacturing facility in Costa Rica. The paper discusses the physical and political environment in Costa Rica as well as the quality of the labor force. Both the people and government are committed to growing the export-led economy they have been building for the past two decades, and they are equally committed to preserving the natural, tropical environment providing their homes and sustaining tourism. Costa Rica has a democratic government that has the distinction of being the most stable in the region, and it maintains business-friendly policies. The paper includes a SWOT analysis and an assessment of costs. Bibliography lists 14 sources.
Filename: KSGoodyearCR.wps

Locating an Auto Manufacturer in The Netherlands
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A 12 page paper discussing the choice of a European country to host the manufacture of a new automobile. Future Cars is the manufacturer of a hydrogen-powered automobile requiring no petroleum-based fuel. The company seeks to locate in Europe. The purpose here is to select a country in which to locate Future Cars and to assess that country for its ability to provide comparative and competitive advantage. The country selected is the Netherlands. One of Europe's leading economies, the Netherlands suffers from some of Europe's highest fuel prices and a resulting dearth of automobiles. It has two of the world's leading ports in Amsterdam and Rotterdam, and it is a leader in the still-emerging sustainable development movement. Includes 2 charts, 1 table, an abstract and Table of Contents. Bibliography lists 16 sources.
Filename: KSintlBcounSelEur.rtf

LOGISTICS AND SUPPLY CHAIN: GETTING BOTTLED WATER DELIVERED IN INDIA
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This 3-page paper examines a logistics method of getting bottled water to tourists spots in southern India. Bibliography lists 4 sources.
Filename: MTindialog.rtf

LOGISTICS AND THIRD-WORLD DEVELOPMENT
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This 3-page paper discusses how a solid shipping (logistics) plan can assist in helping lesser developed nations. Bibliography lists 3 sources.
Filename: MTshidev.rtf

Logistics in Liner Shipping
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A 13 page paper discussing the logistics of liner shipping. As businesses all over the world continue to seek ways to increase the efficiency of all aspects of their operations, the world’s most efficient ports can be expected to attract the greatest amount of international shipping business. Logistics of moving goods from one place to another always has been important, but it has moved from being nearly an afterthought to now being a critical factor in reducing organizations’ efforts to get their goods to market as soon as possible. The paper discusses cost reduction, efficiency improvement and supply chain management. Bibliography lists 12 sources.
Filename: KSsupChLinShip.rtf

Logistics: Shipping the Product
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A 6 page paper discussing choices made in deciding how to ship product manufactured in Turkey to Seoul, South Korea. The shipper of choice is Maersk Sealand, which is able to take product from inland location to inland location, moving the company's products in dry containers that can be transported by ship, truck or rail. Bibliography lists 3 sources.
Filename: KSsupChnSiteShip.rtf

London and Paris: Globalization
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A 9 page paper which examines how London and Paris are responding to globalization. Bibliography lists 9 sources.
Filename: RAlnp.rtf

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