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Papers On International Business
Page 146 of 263

Long term Influences on the Airline Industry and the Position of Easyjet and Germanwings
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This 16 page paper examines the potential future of the airline industry, looking at the political, economical, social and technological influences that may impact on airlines planning, Two no frills low cost airlines are then considered assessing the way that they are performing within this industry, and how looking at how they may deal with the future, the products that they sell and compares the firms financial performance between the years 2004 - 2008. The bibliography cites 25 sources.
Filename: TEeasygerman.rtf

LoNGPEST Analysis for Wal-Marts Entry into Ireland
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This 5 page paper performs a LoNGPEST analysis assuming Wal-Mart are considering entering the Irish market. The paper looks at the local, national and global aspects of the political, economic, social and technological influences in the supermarket industry that Wal-Mart will have to consider, and then develops a brief entry strategy. The bibliography cites 10 sources.
Filename: TEwalirel.rtf

Low Context Culture And High Context Culture In Business
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An 11 page paper. The stimulus question is: What should a North American aerospace company know to do business with a high context culture customer? The writer begins with an introduction to the importance of culture in doing business. The major portion of the paper defines and explains low context cultures and high context cultures, including examples of each and examples of countries identified as low or high context. 1 Table is included Bibliography lists 8 sources.
Filename: PGlohicx.rtf

Loyalty in the UK Supermarket Industry; How Can Sainsbury Compete?
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This 30 page paper looks at the way loyalty is gained and retained by supermarkets in the UK grocery sector with the aim of helping J Sainsbury gain market share. The paper presents a literature review looking at loyalty schemes including a section that consider how and why Tesco has been able to gain higher levels of loyalty than other supermarkets. The paper then presents some potential primary research identifying the way loyalty is maintained. The bibliography cites 20 sources.
Filename: TEsainsloy.rtf

Lufthansa: Consequences of Poor Decisions
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A 13 page paper discussing a Thunderbird case (A07-99-0028) describing events and conditions surrounding Lufthansa's 1985 decision to purchase 20 Boeing 737s to be delivered in 1986. Chairman Heinz Ruhnau made some exceedingly poor decisions that had no basis in fact and then was called to account for them before the Board. Ruhnau believed that the all-time-high dollar would fall in the ensuing year and it did, but Ruhnau's belief was not based on fact. He chose to hedge half of Lufthansa's exposure in case he was wrong, but he chose the wrong instruments to use. Further, he ignored European Airbus, Boeing's primary competitor in passenger aircraft. The paper examines the facts of the case as well as the positions of both Ruhnau and Lufthansa's Board of Directors, concluding that the Board likely has no choice but to replace Ruhnau as Chairman. Bibliography lists 1 source.
Filename: KSLufthansa.doc

Luxury Fashion Industry And Consumer Behavior
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A 50 page paper that provides a comprehensive report of the luxury fashion industry. There are several headings: Introduction, which offers comments about the luxury fashion industry in today's environment; the High/Luxury Fashion Industry, which discusses the competitive nature of the industry, the effects of 9/11 on companies, which house owns which other houses, the elements used in competition, changes in the operations, the impact of the consolidations on other aspects in the industry with examples; Self-concept and Ego Needs, which addresses the relationships between these characteristics and the purchase of luxury fashion products; Motivation as Related to Purchasing High Fashion products, which includes Maslow's hierarchy with examples of the types of businesses an individual would patronize at each level of need and also includes discussions of other motivations to purchase high fashion; Branding, Fashion Companies and Consumers; and Marketing & Media Impact on Fashion Industry and Consumers, a comprehensive discussion of the interrelationship between marketing communications. A focus is naturally on European designers but others are also mentioned in the text. Numerous specific examples are included. Far too many subtopics to mention in this abstract. 1 Graphic illustration is included. Bibliography lists 25 sources.
Filename: PGhifash.rtf

Macmillan Distribution Services
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This 9 page paper examines the role and importance of warehousing and inventory control and management and the transportations and distribution arrangements for the Australian company Macmillan Distribution services. The bibliography cites 11 sources.
Filename: TEMDSlog.rtf

Macro Environmental Issues; Opening Restaurant in Sri Lanka
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This 3 page paper looks at some of the macro environmental conditions that should be considered when opening a restaurant in Sri Lanka. The first part looks at love government influences though regulation, the second part considers global influences. The bibliography cites 3 sources.
Filename: TEsrilankarest.rtf

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