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Papers On International Business
Page 151 of 263

Market Entry Strategies
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This 12 page paper considers different market entry strategies of exporting, franchises, licensing, joint ventures, management contracts and wholly owned subsidiaries looking at the advantages and disadvantages of each strategy in terms of a SWOT analysis and Porter Five Forces Model. The bibliography cites 5 sources.
Filename: TEmktent.rtf

Market Entry Strategies for Globalizing Businesses
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A 10 page paper discussing five of the several ways that organizations can become international enterprises: export, startup, acquisition, joint ventures and franchising, and briefly examines the choice of approach made by Nortel when it expanded into the US from Canada two decades ago. The route chosen by Nortel was that of startup, but there were fewer choices workable then. There is no question that businesses today have far greater choices in how they will enter new international markets. Direct startup is viable only for the largest of companies now, but joint venturing has been used successfully by organizations of all sizes. Bibliography lists 9 sources.
Filename: KS-strat.doc

Market Failure; UK Government Policies
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This 14 page paper critically evaluates the market failure approach to the role of government with reference to two areas of public sector activity in UK. The paper considers the governments’ foreign policy towards the third world and the case of Railtrack and how these deal with aiding to prevent market failure and dealing with market failure once it has occurred. The bibliography cites 9 sources.
Filename: TEmfailgov.rtf

Market For Vitamins In Belgium
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A 5 page paper that discusses the vitamin market in Belgium. The writer comments on the attractiveness of the Belgian market, provides demographic data and comments on the reluctance of Belgians to self-medicate. A specific product, VitaPlen is discussed in terms of the appropriate target market. Bibliography lists 6 sources.
Filename: PGvtmblg.rtf

Market Forces in the UK Automotive Industry
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This 9 page paper looks at the various market forces seen in the UK new car industry. The paper looks at influences on the supply and demand including elements such as profit level, attractiveness of the market, trends and fashion, social factors, disposable income and level of advertising. The bibliography cites 6 sources.
Filename: TEautosupdem.rtf

Marketing A Product in Japan
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A 15 page paper in memo form exploring the ideas of product introduction in terms of fictitious product, banking, currency, expansion, international mobility, economics, price and wages, transportation, legal issues, obstacles, and cultural policies. Bibliography lists 11 sources.
Filename: Japmark.wps

Marketing Acme Computers in Colombia
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A 5 page paper examining the suitability of Colombia as an expansion site for Acme Computers. Based on current economic conditions, Colombia represents an attractive location in which to market Acme Computers. The people are receptive, and economic growth is such that the market for the products is more favorable now than in the past. Bibliography lists 4 sources.
Filename: KSmktgCompColo.rtf

Marketing Audit: FedEx Corporation
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A 22 page paper using Porter's Five Forces analysis, PEST analysis, SWOT analysis and assessment of FedEx's marketing mix to conclude that FedEx retains one of world's strongest and most recognizable brands but needs to focus on three general areas. Those are (1) continuing to identify and address areas not operating as efficiently as possible; (2) giving greater attention to environmental matters that can enhance profitability; and (3) placing FedEx Kinko's under the famous FedEx light of innovation and creativity. The long-term outlook for world oil prices is that they will only increase in the future as developing nations industrialize and lay greater claim on world oil supplies. FedEx needs to ensure it is prepared for the effects of the pressures of future fuel costs. Enhancing the potential of remote printing instead of shipping can develop a distribution channel that likely will be of greater interest in the future. Bibliography lists 14 sources.
Filename: KSmktgAuFedX.rtf

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