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Papers On International Business
Page 152 of 263

Marketing Bahrain’s Fakhrawi Bookshop, Revised
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A 53 page paper assessing customer satisfaction at Fakhrawi Bookshop, a two-location book publisher and retailer operating in Manama, Bahrain. The store’s owners seek to determine the level of satisfaction among its customer base, and whether that satisfaction extends to true customer delight. Toward that end, this paper discusses conditions that currently exist in Bahrain and provides an account of a survey of the company’s customers. Additionally, the paper the company’s external environment, including the political and technological environment in which the business operates as well as the government’s current efforts to promote tourism and the Bahrainisation of Bahrain business. Additional chapters discuss corporate social responsibility (CSR); the marketing mix; and applies marketing theory to operation of the company. Another chapter provides the results of a customer survey and identifies several alternatives for the business; and the final chapter summarizes the effort and makes recommendations for Fakhrawi Bookshop for the future. Includes 3 tables and an appendix containing the survey questionnaire. The Harvard style bibliography lists 44 sources.
Filename: KSmktgBkBahrain2.rtf

Marketing Budweiser in South Korea
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A 15 page marketing plan for American beer distribution in South Korea. Indications are that South Korea is indeed a prime location of consideration for expanded Budweiser operations and marketing. There is an extensive and lucrative black market in existence for American-made beer, and Budweiser is the most favored brand of US domestic beer. Even in light of the current economic crisis in South Korea, it appears that this is an opportune time in which to enter the market there. Only physical delivery offers much challenge: South Korean unemployment has now exceeded 10 percent, leaving many well-qualified individuals available for "running the store." Bibliography lists 5 sources. Mktg-pl.wps
Filename: Mktg-pl.wps

Marketing CasaComputer in Morocco
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A 27 page paper presenting a plan for marketing US-made computers in Morocco. The Moroccan market appears to be a favorable one for the company to enter. It is growing dynamically, and the government is committed to supporting that dynamic growth rather than discourage it through antiquated perspectives as is so common among other developing economies. The country is politically stable and modernized its banking, tax and corporate laws nearly a decade ago. The paper discusses marketing and product issues in detail including even such items as container labeling requirements for customs. Distribution is discussed in depth, including shipping options both to and within Morocco. The paper includes a profit and loss statement for the first and fifth year, and an appendix with graphic economic indicators. Bibliography lists 17 sources.
Filename: KSMorocco.wps

Marketing Cellular Phones in Poland
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A 12 page paper analyzing the feasibility of marketing cell phones in Poland. The writer explores the various cultural and economic factors that point to the success of this venture. Bibliography lists 12 sources.
Filename: Polefone.wps

Marketing Cellular Telephones in Bolivia
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A 16 page paper discussing moving ahead with cellular service in a nation that does not yet have full standard telephone coverage. Bolivia is not yet at a point that a cellular provider will instantly profit from investment in the country, but it is committed to building the economy to a sustainable level that will allow the country to join with South America's other prosperous nations. The cellular provider first entering Bolivia will have decided competitive advantage over all those that are sure to follow. Bibliography lists 8 sources in 17 footnotes.
Filename: KSBoliviaCell.wps

Marketing Computer Hardware to Russia
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This 16 page paper consider the situation of Russia and how the country should be assessed in terms of the different influences when considering the marketing of computer hardware. The writer considers influences such as geographical location, social, cultural, legal, political, economics and technological influences. The bibliography cites 26 sources.
Filename: TEruscom.wps

Marketing Computers in Colombia
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A 6 page paper discussing three considerations for expanding into Colombia for the purpose of selling computers. The paper addresses promotion possibilities; economic conditions and financial considerations. Colombia still struggles and less than half of the total population of the country is likely to have interest in computers, but those who do – primarily businesses, business owners, medical researchers and universities – have strong interest and are likely to view computers as necessary items. Bibliography lists 10 sources.
Filename: KSmktgIntlModCol.rtf

Marketing Computers Internationally
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A 5 page paper presenting a marketing plan for a regional US retailer to expand into Morocco. The paper discusses the 4Ps (product, place, price, promotion) and estimates the cost of the expansion. There will be only a single outlet in Casablanca in the beginning, and Chelsea Computer will expand into other cities as growth of the market warrants. This country was chosen because it is business-friendly and it positions Chelsea Computer well for future expansion into other African nations. Bibliography lists 4 sources.
Filename: KSmktgChelComp.wps

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