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Papers On International Business
Page 154 of 263

Marketing Nigeria As a Tourist Destination and Improving Its’ Image
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This 22 page paper considers the role of marketing in improving Nigeria's image through and for tourism. The research combines theoretical and conceptual frameworks and analysis of relevant academic literature to consider the way in which this may take place. The bibliography cites 21 sources.
Filename: TEnigeriam.rtf

Marketing of Coca-Cola
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This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strategy is put into action, issues of market segmentation, positioning and target marketing, promotions and the way that the company structure supports the strategic marketing. The bibliography cites 17 sources.
Filename: TEmarcoke.rtf

Marketing Online Payment Services: Part II
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An 8 page paper discussing a marketing plan for WorldPay, an online payment service focusing on business-to-business transactions. The paper adds discussion of the marketing mix and benefits to client companies to general background discussed elsewhere and not included in this paper. The paper concludes that WorldPay also needs to stress that its services are appropriate for international trade but certainly not unavailable for domestic transactions. It needs to encourage customers to consider making all its business payments through WorldPay for the purpose of speeding the process by which funds arrive in the business' account while simultaneously gaining added security in each transaction. Bibliography lists 10 sources.
Filename: KSmktgOnlPymt.rtf

Marketing PET Flake
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A 21 page paper developing a marketing strategy for international operations to produce PET flake to be used in manufacturing activities. Recommendation is to develop a joint venture in South Korea to produce PET flake to be used in manufacturing in a variety of Asian countries. The paper includes Porter's five forces and PEST analyses. Bibliography lists 13 sources.
Filename: KSmktgPET.rtf

Marketing Plan for a Blackpool Hotel
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This 16 page paper is a marketing plan for an independent family run bed and breakfast hotel in Blackpool. The paper undertakes a PEST and a SWOT analysis in order to develop a marketing plan that meets the needs of the hotel and its low budget, which is then presented using the 4 P’s model. The bibliography cites 7 sources.
Filename: TEhotmark.rtf

Marketing Plan for a Golf School in Shanghai
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This 13 page paper is a marketing plan for a golf school located in Shanghai. The paper starts by considering the target market and then uses the model of the 4 P’s to outline the product, price, placement and promotion of the school. The bibliography cites 10 sources.
Filename: TEgolfsc.rtf

Marketing Plan for the Lottery
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This 16 page paper looks at the lottery in the UK run by Camelot, where there are falling sales and there is the need to development a new marketing campaign. The paper starts by outlining a fictitious new campaign, then looks at the structure and roles of the advertising agency staff. The trends in marketing communication are then outlined and consideration is given to the way the internet may impact on the purchasers and the retailers. The final part of the paper looks at a marketing schedule and the weaknesses of the plan. The bibliography cites 11 sources.
Filename: TElottery.rtf

Marketing Problems at McDonalds
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This 8 page paper argues that the marketing of McDonalds, especially in the Middle East, is out of tune with the market and does not attract Muslim customers. The paper shows why the marketing is out of date and not achieving its' objectives and then recommends some changes. The bibliography cites 10 sources.
Filename: TEmusMcD.rtf

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