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Papers On International Business
Page 155 of 263

Marketing QUALCOMM’s Code Division Multiple Access (CDMA) in China
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This 19 page report discusses QUALCOMM of San Diego, California, that owns the patents that are essential to virtually all aspects of the CDMA wireless telecommunications standards that have been adopted or proposed for adoption by standards-setting bodies throughout the world. Since China does not make CDMA technology, U.S. communications and equipment suppliers such as QUALCOMM are likely to see their sales soar in China since it is widely agreed-upon that China is the world’s fastest-growing mobile telephone market. This paper discusses a number of aspects associated with marketing CDMA in China. Bibliography lists 11 sources.
Filename: BWqualco.wps

Marketing Questions: Globalization
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A 3 page paper answering – with no introduction or conclusion – this question: “A large U.S. firm that serviced a number of U.S. headquartered business firms has received increasing pressure to globalize its activities by opening offices in Europe, Japan, Mexico, and South America. Discuss problems the company may face in going global.” Bibliography lists 4 sources.
Filename: KSmktgQuGloAdv.rtf

Marketing Report; Container Shipping in the Mediterranean
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This 18 page paper examines the container shipping industry in the Mediterranean. The paper looks at the trends and the demand in the market, the patterns of market growth, the projected future and the companies that are competing in the market along with a consideration of the market structure. The paper considers the way a company new to the area may enter the market, including the potential ports of call. The bibliography cites 8 sources.
Filename: TEcontmed.rtf

Marketing Rogaine in Italy
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A 5 page paper discussing the advisability of marketing Rogaine in Italy. In recent years, Italy has become a focal point of increasing levels of international trade. Some of the "family business" fashion houses have become multinational corporations, and some of America's largest retailers have opened numerous locations in Italy. The Italian culture and view of how life should be has long been stereotyped, even if somewhat unjustly. In these days of political correctness, stereotyping is always dangerous, but indications are that Italy presents a ready market for Rogaine. Bibliography lists 6 sources.
Filename: ItalyRog.doc

Marketing Sainsbury’s in the US
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This 3 page paper considers the way Sainsbury’s could market themselves in the US to compete in a very different market but still use the core competences the company has in the UK. The bibliography cites 4 sources.
Filename: TEsainsUS.rtf

Marketing Shoes in Mexico
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This 10 page paper looks at the potential pf a US company selling a new type of shoe in Mexico. The paper starts by looking at the company, its goals and resources, then considers the home nations and market and the host nations before developing an entry strategy and method of marketing the goods for the launch. The bibliography cites 8 sources.
Filename: TEshoeMex.rtf

Marketing Strategy for a Small Car
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This 16 page paper considers a marketing strategy for a new product to be launched onto the French market. A small car aimed at the domestic market. The paper looks at the market, the way the company can compete, the potential target market, distribution and the way the marketing message may be communicated. The bibliography cites 7 sources.
Filename: TEcarfrance.rtf

Marketing Sunscreen In The Caribbean Common Market
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A 10 page analysis of the market climate in Jamaica and the Bahamas for the introduction of a high-end sunscreen product. The tourist trade in the entire area is growing, and both countries are attracting visitors from areas that were formerly uncommon for the islands of the Caribbean, such as of the Western European nations of Great Britain and Germany. Aside from increased sales and increased exposure, the benefit of taking the product international via entry into the Caribbean market is the same growing numbers of Western European tourists and the likelihood of those tourists wanting our products available through other outlets closer to them. Bibliography lists 7 sources.
Filename: Sunscree.doc

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