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Papers On International Business
Page 156 of 263

Marketing Technology; The Impact on the UK Supermarket Industry
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This 9 page paper examines the way in which marketing technology as impacted and changed the UK supermarket industry. The paper looks at the use of data collections through loyalty card schemes and the way this information is mined to create useful marketing data to facilitate fine target marketing. This strategy is argued as the main source of Tesco’s current dominant position. The paper considers the impact on the way companies operate and the structure of the industry. Internet market is also briefly considered. The bibliography cites 6 sources.
Filename: TEtescoloyal.rtf

MARKETING TO HISPANIC COUNTRIES
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This 10-page paper focuses on marketing efforts to Spanish-speaking countries such as Spain, Latin America and Central America. Also included in this paper are some common misconceptions that U.S. firms have when targeting these nations. Bibliography lists 8 source.
Filename: MThiscon.rtf

Marketing Tourism
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This 14 page paper is written in 2 parts. The first considers how marketing by the UK Tourist boards compares to traditional marketing, looking at the similarities and the differences. The second part then plans a tour for visitors to the UK. This starts by identifying a target market and then planning and five night tour of the UK taking in areas such as Kew Gardens, Hampton Court, Windsor Castle, Stonehenge, Bath, Cheddar Gorge and Warwick Castle. The paper gives a full itinerary. The bibliography cites 5 sources.
Filename: TEtourguide.rtf

Marketing Traditional Chinese Medicine
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A 9 page paper discussing the feasibility of Good Health Hong Kong, manufacturer of formulations used in traditional Chinese medicine and operator of traditional pharmacies, expanding to London, San Francisco, New York and Sydney. The paper discusses the rise of the mainstream medical community in the US, the trend toward increased patient involvement in their own health care and the growing interest in traditional Chinese medicine formulations and techniques throughout the West. Australia is the most liberal of the three nations; England's medical community is trying to honestly assess traditional Chinese medicine; the medical community in the US continues to discount any value at all. Increased patient involvement in the US provides a positive environment there. Bibliography lists 6 sources.
Filename: KSmktgChinMed.wps

Marketing Trends in Singapore
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An 8 page paper discussing factors of which marketers must be aware when promoting their products and services in Singapore. The same rules of marketing necessary in any other mature economy apply to Singapore as well. The marketing mix, segmentation and knowledge of the customer all are operational. Likely the most important single factor of marketing in Singapore that marketers must heed is that the people and the economy are far more sophisticated than those of many of Singapore’s neighbors. Bibliography lists 11 sources.
Filename: KSmktgSinga.rtf

Marketing Video Games in Singapore
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A 10 page paper examining the advisability of attempting to market proprietary home video games in Singapore. As a member of the Association of Southeast Asian Nations (ASEAN), Singapore leads the world's fastest-growing economic region. Though 78% of the Singapore people are of Chinese descent, they actively keep their identity separate from the Chinese though they nurture an economic alliance. English is the official language, and the people make extensive use of the Internet—school children can even get state-sponsored online math tutoring. There is no language barrier, the people are technologically sophisticated, they have more disposable income than other people of the region, and they demand high quality. In all substantial respects, marketing this product in Singapore would bear little difference from marketing this product in the US. Bibliography lists many relevant sources.
Filename: Singapor.wps

Marks & Spencer; Potential Strategies and Risk
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This 3 page paper is written in two parts. The first part of the paper suggests and strategies suitable for Marks and Spencer to use when dealing with the risks they face internally and externally. The second part of the paper summarises the most serious risks the company faces. The bibliography cites 4 sources.
Filename: TEMSrisk.rtf

Marks And Spence Group PLC
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A 10 page paper. Marks and Spencer is a major departments store in the UK. This paper discuses the problems the company has had in recent years and the external drivers that have forced them to change. The essay also explains how they have added value since the company's founding in the late 1890s. selected financial data are also included. The writer concludes with recommendations for the company that will help them gain competitive advantage. Bibliography lists 12 sources.
Filename: PGMandS.rtf

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