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Papers On International Business
Page 157 of 263

Marks and Spencer
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This 10 page paper looks at a company where there has been a problem and proposes a research project to assess the current situation if the problems are being over come. Using Marks and Spencer, the paper starts with some background information that is used to identify the problem. In this case it was a failure to adapt and change when the market changed. The paper outlines the way research may be undertaken, the methodology and tools required. The bibliography cites 13 sources.
Filename: TEmrksprop.rtf

Marks and Spencer Case Study
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This 8 page paper looks at the case of Marks and Spencer when, in the late 2990’s they started to loose market share and saw sales fall dramatically. The paper conducts a SWOT analysis looking at the strengths, weaknesses, opportunities and threats, makes some strategic recommendations and then considers the PESTEL (political, economic, social, technological, environmental and legal) influences. The bibliography cites 2 sources.
Filename: TEmarks5.rtf

Marks and Spencer Case Study
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This 9 page paper looks at a case study of Marks and Spencer the well known UK retail chain. The paper answers four questions. First the paper looks at how and why Marks and Spencer's saw profits fall and lost market share in the late 1990's. The paper then undertakes a Porters Five Forces analysis, looks at why this analysis mode was chosen and considers what will be the critical success factors in the future. The bibliography cites 9 sources.
Filename: TEMarks4.rtf

Marks and Spencer Research; Will the Introduction of new Clothing Ranges Increase Sales?
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This 10 page paper presents the research results of a pilot study. The paper begins with the terms of reference which outline the purpose of the research. The paper then presents the main findings provided by the student. The bibliography cites 12 sources.
Filename: TEMSpilot.rtf

Marks and Spencer; International Expansion
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The international expansion of retailers tends to follow different patterns compared with other industries where a more careful and gradual expansion may be seen. This 20 page paper considers the patterns of expansion seen in Marks and Spencers looking at the successes and the mistakes. The bibliography cites 17 sources.
Filename: TEintmarks.rtf

Marks and Spencer; International Operations
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This 11 page paper looks at Marks and Spencer's and consider the company in terms if intentional operations. The writer first looks at the history of the company that has led to the current position, why the company choose to develop internationally and then the role that the international retail division plays and the income it produces. The writer then considers international trade in terms of the way the company sources some of its products. The bibliography cites 8 sources.
Filename: TEmarksi.rtf

Marks and Spencer; Performance and Strategy
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This 10 page paper looks at the performance of Marks and Spencer in 2008, considers the way it competes, including the mistakes of the past and the current competitive strategies and management of the value chain. The bibliography cites 9 sources.
Filename: TEMSstrat.rtf

Marks and Spencer; Strategy Success and Failure
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This 10 page paper examines the UK cloths and food retailer; Marks and Spencer, home of the St Michael brand and colloquially known as M&S. The paper answers three questions using a case study supplied by the student looking at the position of M&S in the mid 1990’s. The questions are concern the principle elements of the M&S strategy, how they have managed to be successful in the UK and why they faced problems in Canada and France.
Filename: TEmarkstrat.rtf

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