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Papers On International Business
Page 158 of 263

Marriott International
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This 16 page paper examines Marriott International, the global hotel chain. The paper uses a SWOT analysis, a financial analysis, looks at the marketing mix using the 7 P's and also looks at marketing strategies with tools such as product lifecycle, the Boston Consulting Group matrix, product stretch, and the product market scope matrix. The bibliography cites 8 sources.
Filename: TEmarriotstrat.rtf

Mary Kay Cosmetics: Asian Market Entry
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A 3 page paper assessing Mary Kay’s approach to expanding into China and Japan, using Harvard Case 9-594-023. The company appears to have arrived at the optimal blend of corporate control and individual freedom, from which marketing could be tailored to the needs and expectations of local markets. This approach supports the company’s efforts to prosper from the expansion, in that the company retains control over processes and quality, while allowing others who know the new markets much better to develop marketing methods more in keeping with local culture. Bibliography lists 6 sources.
Filename: KSmgMKayA.rtf

Mass Customization; The Case of Nike
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This 5 page paper considers how mass customization is being used by Nike and their iD brand. The writer consider this model, how it operates as well as the advantages and disadvantages that Nike may feel as a result of adopting this strategy. The bibliography cites 5 sources.
Filename: TEnikemc.rtf

Matrix Analysis of a Petrochemical Consultant Company in Iran
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This 6 page paper undertakes a TOWS analysis and QSPM, Space, EFE, IFE and IE matrix analysis of an oil, gas and petrochemical consultant company in Iran. The bibliography cites 2 sources.
Filename: TEmatrixfaz.rtf

Maxis and the Malaysian Telecommunications Market
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This 3 page paper looks at the Malaysian telecommunication market and the position of Maxis, discussing the market segmentation, market needs and the way that Maxis approaches these markets. The bibliography cites 4 sources.
Filename: TEmaxis1.rtf

McDonald's - Analysis
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This 9 page paper responds to three specific questions: McDonald's global performance, which includes a brief overview of the history of McDonald's and the fast food industry and also identifies challenges the company has been facing in recent years. This section also provides data regarding the company. The second topic is an evaluation of some of the causes for McDonald's problems right now and includes an analysis according to Porter's model. Other forces and threats that are not necessarily categorized in the five forces are discussed. The last topic includes recommendations for the company. Data are included. 1 Appendix reports fiscal data regarding profit margin. Bibliography lists 14 sources.
Filename: PGmcd2.rtf

MCDONALD'S -- AN INTERNATIONAL ANALYSIS
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This 7-page paper gives an international view of McDonald's, and talks about its product, capabilities and what can be done to improve them. Bibliography lists 3 sources.
Filename: MTmcdinter.rtf

McDonald's And Burger King Franchises In Syria
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6 pages in length. When American enterprises like McDonald's and Burger King express a desire to expand beyond their North American continent, there are a number of environmental and distribution issues that must first be addressed; even after business has begun, these same concerns are revisited in an effort to maintain a certain level of commerce throughout Syria. Bibliography lists 5 sources.
Filename: TLCBkMcD.rtf

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