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Papers On International Business
Page 159 of 263

McDonald's and International Business
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This 11 page paper describes McDonald's as a conscientious international business group as far as its impact on foreign nations in which it does business. Describes the nature of the business as well as the economic impact and development in the countries in which it operates. Bibliography lists 12 sources.
Filename: JGAmcdnl.wps

McDonald's And Obesity
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An 11 page paper that discusses different aspects of the topic. Should Ronald McDonald be eliminated? In light of recent laws about advertising in France, what should the company do? Is there evidence that banning food advertising to children will reduce the obesity rate among children? These topics are discussed, including court cases, the general issue of obesity in the world, what McDonald's could do and what it has done to address the issue of obesity. Bibliography lists 14 sources.
Filename: PGmcdob2.RTF

McDonald's and Obesity; A Case Study
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This 4 page paper looks at the problems faced by McDonald's and its’ association with unhealthy food and obesity. Answering questions set by the student paper discusses the problems of using a cartoon character to advertise to children, the potential of a law banning fast food advertising to children, whether or not advertising should be banned even if obesity rates in children are not falling in countries which have a ban in place and the problem is that the company has faced in the UK trying to overcome its unhealthy image. The paper ends with some commendations for a short-term and long-term strategy. The paper is based on a case study provided by the student
Filename: TEMcDunhel.rtf

MCDONALD'S AND SWOT ANALYSIS
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This 10-page paper discusses McDonald's through a SWOT analysis. Also discussed are ways in which the company can improve its efforts. Bibliography lists 10 sources.
Filename: MTmcdswota.rtf

McDonald's in China; SWOT, PEST and Porters Five Forces Analysis
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This 8 page paper examines McDonald's in China. The paper presents a SWOT analysis examining the strengths, weaknesses opportunities and threats; a PEST analysis looking at the political, economic, social and technological influences; and finally a Porter's Five Forces analysis discussing the current competitors, the threat of new entrants, the power over buyers and suppliers and the power substitutes. The bibliography cites 16 sources.
Filename: TEMcDchina.rtf

McDonald's; Problems in the UK
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This three page paper looks at McDonald's in the UK. The first part of the paper outlines some of the problems the company has faced which have led to sluggish sales. The second part of the paper considers some potential remedies discussing both short-term fixes and long-term strategy changes. The bibliography cites two sources.
Filename: TEMcDoUK.rtf

McDonalds and Burger King Franchises in the Middle East; Two SWOT Analyses
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This 5 page paper undertakes a concise and accurate SWOT analysis of each of these two companies in the middle east. The bibliography cites 9 sources. The bibliography cites 11 sources.
Filename: TEMcDoBK.rtf

McDonalds in China
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This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive advantages it is using and the way these fit in with McDonalds core international strategies and with the market in China were competition is seen in the form of other western fast food chains and increasing numbers of Chinese fast food chains. The paper starts with an introduction then presents an in-depth literature review looking at the history and existing strategies of McDonalds, the positions that McDonalds may choose to pursue and the strategies used in China. The paper then simulates primary research with consumers, including an in-depth methodology as well as a presentation and interpretation of the results. The final section of the paper pulls together the results of the literature review and the primary research in order to assess the use of different competitive advantages by McDonalds in China. The bibliography cites 60 sources.
Filename: TEchinaMcD.rtf

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