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Papers On International Business
Page 160 of 263

McDonalds in India
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McDonald’s entrance into the Indian market has been challenging. This 6 page paper analyses this well known fast food chains position in the Indian market using Porters Five Forces and a SWOT analysis to asses the current position including the way it has adapted the menu for the Indian culture and created a supply chain in the region. The paper is based on a case study supplied by the student “Beefing up the beefless Mac: Macdonald's expansion strategies in India”.
Filename: TEMcDIndia.rtf

McDonalds in Ireland
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This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to the company in the Republic of Ireland and the some of the problems it is facing. The analysis looks at the company's marketing objectives, the target market segments and ways that the segments are approached. The strategic marketing analysis makes use of a BCG Matrix, Porters Five Forces model and a SWOT analysis. The bibliography cites 12 sources.
Filename: TEMcDIreland.rtf

McDonalds's : An American Icon
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A 3 page paper. As the world's #1 fast-food restaurant, it is not surprising that McDonalds's is associated with American culture. This essay discusses this statement. Bibliography lists 4 sources.
Filename: PGmcdic.rtf

McDonalds; A Global Company
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This 7 page document (plus one page appendix), looks at the position of McDonalds, performing a SWOT analysis whilst recognising that strengths may also be viewed as weaknesses dependant on the perspective. The bibliography cite 5 sources.
Filename: TEmcdonl.wps

McDonalds; PEST, SWOT and Porters Five Forces Analysis
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This 11 page paper examines McDonalds as a global company and consults a PEST analysis looking at the political, economic, social and technological influences, The paper then discusses the companies strengths, weaknesses opportunities and threats, before exploring Porters 5 forces; the threats of new and existing competitors, the power of suppliers and buyers and the threat of substitutes. The paper ends by considering the development and strategy wit the application of Ansoff’s growth matrix. The bibliography cites 14 sources.
Filename: TEMcDpest.rtf

Measurements Paper; RyanAir Strategy
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This 12 page paper accompanies a proposal to assess future strategies for the Irish low cost carrier RyanAir. This paper looks at the way in which past research has been undertaken including elements such as moderating, extraneous and confounding variables. The paper consider show this research has been conducted and the results measured and how it may be applied with the primary research. The bibliography cites 12 sources.
Filename: TEryanmeas2.rtf

Measuring Employee Motivation at Forever Living Products' Location in Greece
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A 35 page paper assessing employee motivation by means of a survey of direct employees and independent distributors within Greece. Though there are some minor points that should be addressed, the larger view of Forever Living Products' situation in Greece is that it is one that other foreign operations could emulate in nearly all its functions. Employees are holding the jobs they want, and they appear to be enjoying what they do. If management will step forward to facilitate communication within the office and warehouse setting, the company likely could discount any motivational worries for some time to come. An Appendix contains separate surveys for direct employees and for independent distributors. Bibliography lists 22 sources.
Filename: KSempMoti.wps

Media Conglomerates; Operations of Asserts at Disney and News Corporation
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This 5 page paper examines two large media conglomerates; The News Corporation and The Walt Disney Company. The paper discusses and compares their separate operating assets and how each company integrates those assets noting differences and similarities. The bibliography cites 6 sources.
Filename: TEnewsdsny.rtf

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