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Papers On International Business
Page 182 of 263
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Problems and Challenges for Euro Disney
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A 5 page paper discussing the likely cultural and social reasons for the failure of Euro Disney to meet the expectations of the Disney company when first planning the expansion into Western Europe. Euro Disney still has an opportunity to capture the imagination of the French people and other Europeans who find the concept interesting enough to make the trip. It likely will be the next generation that can bring Euro Disney the success it seeks, however. Bibliography lists 4 sources.
Filename: KSintlBizEurDis.rtf
Procter & Gamble's Vizir Launch
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A 5 page paper discussing Harvard case
384-139 in which Procter & Gamble is contemplating introducing a liquid laundry
detergent in Europe. The question before it is whether to launch in successive individual
nations or across Europe for the purpose of testing the "Eurobrand" concept. Procter &
Gamble already knows that Vizir is a marginal product in terms of consumer acceptance of
its form, but it carries promise if the company has correctly identified emerging trends in
laundry habits. It is quite possible that Vizir will be more valuable as an organizational
learning lesson than as a profitable product across Europe. It is certain that its launch as a
Eurobrand can be beneficial for the company if the process is managed well. Bibliography
lists 1 source.
Filename: KSPGvizir.wps
PRODEM FFP
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This 4 page paper considers a case study supplied by the student; PRODEM FFP a company supplying banking services to the low income sector in Bolivia. The paper examines the strategy that has been used to compete and create competitive advantages, the longevity of this strategy and why it is so effective. The second part of the paper considers the future of this strategy, along with the opportunities and threats to PRODRUM FFP.
Filename: TEprodum.rtf
Project Management: Global Considerations and Trends
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A 3 page paper answering two questions of likely changes in global project management in the future. One addresses the shift from cooperative to competitive alliances; the other discusses the effects of technology changes. Bibliography lists 4 sources.
Filename: KSprojMgGlobChg.rtf
Promoting Economic Growth With Policy
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A 9 page paper discussing how
governments of developing nations can promote economic growth through government policy.
Government policy can encourage or inhibit economic growth, both in the short term and for
long-term sustainability. Those nations that have chosen policy based on a desire to encourage
economic development have prospered. Singapore's methodical and systematic approach to
planning and implementation can be duplicated by other developing nations. Governments
need to promote free trade, moderate Keynesian economics, strict environmental standards and
dedication to education of their people. Bibliography lists 5 sources.
Filename: KSgovtPolList.wps
Proposal : FDI In Japan
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An 8 page paper. Japan has become more open to foreign direct investment in the last few years. The government is beginning to view FDI as something that can help their economy by creating jobs. This essay is a proposal for Starbucks to enter Japan. The essay discusses barriers and some of the changes the Japanese government is trying to make. An overview of Starbuck's is included including their marketing mix and their criteria for selecting partners. Bibliography lists 12 sources.
Filename: PGfdij.rtf
Proposal for a New Low-Cost Airline in Oman
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This 18 page paper presents a proposal for the start-up of a new domestic low-cost airline in the Kingdom of Oman. The paper presents the proposal by looking at the service which will be offered, the market, the direct and indirect competition and the relevant financial projections for costs, revenues and profits in the first few years. The bibliography cites three sources.
Filename: TEomanair.rtf
Proposal: Southwest Expands To Australia
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This 8 page paper discusses the possibility of Southwest Airlines establishing service in Australia. The characteristics of the company that suggest it might be a good candidate for global expansion are presented. The marketing mix, using the 4Ps (product, price, place and promotion) is presented in terms of such an expansion. Australia is discussed briefly in terms of air travel and why this might be a good time for Southwest to make such a move. Bibliography lists 10 sources.
Filename: PGswstau.rtf
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