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Papers On International Business
Page 183 of 263

Pros And Cons Of Globalization
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This 8 page paper discusses the positives and negatives of the globalization of business. A significant backlash reflecting the anxiety of the public regarding globalization has been demonstrated in recent years. The concerns expressed by protestors are many and valid. There are also numerous benefits to both developing and developed nations. This essay reports and discusses comments made by many in support and in opposition to globalization. bibliography lists 6 sources.
Filename: PGglbpc.rtf

Prospects for Am-Beo and Betatherm in the United States
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A 10 page paper providing short case studies on two Irish companies seeking to increase their businesses in the US. Am-Beo provides revenue-maximizing pricing services for cellular telephone service, Betatherm supplies heat-related items used in manufacturing. Both of these companies can find opportunity in the US, but Am-Beo should have greater success and with much less effort. Betatherm’s prospects for the US are much more limited, because of the tendency the US has for losing manufacturing jobs to overseas contract manufacturers. Focusing on the biomedical and instrumentation segments of its business still could be beneficial for Betatherm in the US. Bibliography lists 11 sources.
Filename: KSmktgIntlAmBBeta.rtf

Proton
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This 19 page paper examines the Malaysia and national car manufacturer Proton in order to develop a recovery strategy. The company is examined starting with an examination of the company, its' background and the way it competes and then looked at with a range of analytical tools, including a PEST analysis, a SWOT analysis and use of Porter's five forces model. With the understanding of the company, and its position within the industry a future strategies suggested. The bibliography cites 11 sources.
Filename: TEproton.rtf

Psychology of Advertising: Asia and Europe
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A 29 page paper discussing the effects of cultural differences between regions of the world and the need for advertisers to heed those differences. The differences of the psychology of advertising between Southeast Asia and Europe are more matters of cultural and economic differences than of any real differences among people. Europe is further divided into West and East, which in itself presents cultural and economic differences great enough to affect advertising efforts in each region. The bottom line is that advertisers still must adhere to the basics: identify and learn market targets; know the culture; work within both simultaneously. One caveat to remember is to ensure that at least one native speaker of each foreign language being attempted is involved in developing any new advertising campaign, thereby avoiding some of the advertising faux pas that the paper describes. Bibliography lists 20 sources.
Filename: KSadvAsiaEur.rtf

Public Relations; The Case of Richard Branson and Virgin
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This 15 page paper looks at the way public relations are used by the Virgin brand. The paper considers public relations (PR) theory and former examples, such as the campaigns of Bernays and applies this to the Virgin group and the way they communicate with the public with a mixture of personal image and communicate massages regarding the brands. The bibliography cites 13 sources.
Filename: TEPRvirgin.rtf

Purchasing at Proton
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This 13 page paper looks at the way organizational purchasing takes place. Proton Holdings Berhad is an international car manufacturer and has to make a large number of procurements. The paper gives some background to the firm and its' purchases, looks at the market characteristics, the factors that influence the decisions made by Proton, looks at the different purchasing situations and models of purchasing that are seen and suggests some improvements. The bibliography cites 6 sources.
Filename: TEpurproton.rtf

Putin's New Cabinet/Russian Politics
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A 6 page research paper that examines the recent move by President Vladimir Putin to dismiss his entire cabinet. Analysis of this move demonstrates that Putin took this step for various reasons that range from domestic issues to changing the nature of international relations with the US. Overall, examination of this action shows it to be a savvy political maneuver that holds the potential to provide Putin, and also Russia, with numerous positive results, such as sending a definitive message to Russia's powerful oligarchs that their era is over. Bibliography lists 7 sources.
Filename: khputcab.rtf

Qatarization ; Augmenting Qatari Human Resources in Qatar Petroleum
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This 60 page paper examines the process of Qatarization in Qatar. This is the process by which expatriate workers are being replaced by Qatari nationals. The paper looks at the reasons for the development of the scheme with the background of Qatar and Qatar Petroleum examined. The next section looks at the impact at corporate level, how the project fits in with management theories and the way in which Qatarization has emerged along with the role of Qatar Petroleum. The paper then looks at the training courses that have been developed for both men and woman, along with the pre-requisites and the potential career developments that may follow. The bibliography cites 22 sources.
Filename: TEqatar1.rtf

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