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Raising Awareness for a Charity
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This 17 page paper considers the way in which research can be designed and then reported. The paper designs research for a charity; The Children's Hospice Association Scotland (CHAS), to look at how awareness of the charity can be increased. The questionnaire is designed, using basic principles of market research, to assess the current awareness level, how effective communication by characters to donors takes place and the motivation that needs to be present to stimulate giving. The paper talks the student through the design of the questionnaire and explains each question and then demonstrates how these results could be presented with the use of fictitious results to the questionnaire already designed. The bibliography cites 20 sources.
Filename: TECHAS01.rtf

Rakuten
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This 4 page paper is based on a case study supplied by the student. Rakuten is a successful Japanese e-retail business operating in a competitive environment. The paper answers a number of questions set by the student looking at which part of the business should expand, whether the company should allocate more resources to international expansion, whether it is possible to expand when competition include Amazon and Yahoo!, the issues of leadership style which made need to be addressed as the company grows and the potential downside of the company's position. The bibliography cites 3 sources.
Filename: TErakuten.rtf

Rational choice, decision making and globalisation
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A paper which compares rational choice and decision making in terms of their applicability to social and economic policies, in view of the spread of globalisation and transnational trade. Bibliography lists 4 sources.
Filename: JLratchoi.rtf

Reaction Paper to Creative Capitalism
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A 3 page summary and reaction paper to Making Capitalism More Creative by Bill Gates. No additional sources cited.
Filename: RAreacc.rtf

Ready Meals Market in the UK
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This 6 page paper examines the ready meal market in the UK, looking at the size, the structure, the segments, such as frozen and chilled as well as food types, patterns and fashions, the motivations of the consumers and the controls over the market. The bibliography cites 8 sources.
Filename: TEreadym.rtf

Reality of Globalization
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A 7 page research paper that posits that globalization, per se, is not the problem, but rather how globalization has been mismanaged. The writer looks at the 1999 merger of Chrysler Corporation and Daimler Benz, as an example of how the corporate cultural ramifications of globalization have been overlooked and underestimated. Citing Waltz (1999), the writer also discusses how globalization has resulted in a form of world governance that results not from democratically elected officials, but rather from the urges of a "herd" of investors and other stakeholders. Lastly, the writer describes how mismanagement of globalization has also occurred on a governmental level, specifically when governments have failed to protect their population from the negative effects of multi-national corporations (MNCs), which often have instituted practices in other countries that they would have never taken in their own country. Bibliography lists 5 sources.
Filename: khglomis.rtf

Recommendations for South African Breweries
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A 4 page paper evaluating South African Breweries’ (SAB) current position. As the world’s second-largest brewer, SAB currently is faced with making changes in the way it normally approaches market expansion after entering new markets. The purpose here is to perform a SWOT analysis of SAB and to suggest a future direction based on that analysis. Bibliography lists 5 sources.
Filename: KSmgmtStrSAfbrew.rtf

Recycling in an International Market
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A 5 page paper discussing business-to-business marketing concepts as they apply to international recycling. Establishing and maintaining international recycling markets involves the same attention to marketing principles as does selling any other product or providing any other service on an international scale. Raw materials are required for any production process; the greatest difference in recycling is that those raw materials have existed in another form prior to being demoted from "product" to "raw material." The paper uses California-based Ralison International as example. Ralison supplies material for recycling to three Chinese facilities. Bibliography lists 5 sources.
Filename: KSmktgB2Brecyc.rtf

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