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Papers On International Business
Page 189 of 263

Risks Setting up a Bank in China
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This 11 page paper considers the different risk that may be faced by a bank from an EU country considering setting up a branch in China. The paper looks at the political and financial risks, considering how they many be measured and how the potential impacts may be mitigated. The bibliography cites 15 sources.
Filename: TEbankchn.rtf

Robert Mondavi and the Wine Industry
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A 9 page paper discussing the structure of the global wine industry, how it was changing in 2001 and Mondavi's place within it. Based on the Harvard Case 9-302-102, the paper makes recommendations for how Mondavi can take advantage of the changes in the industry while adhering to its commitment to organic growth. Bibliography lists 3 sources.
Filename: KSmktgMonda.rtf

Robert Reich v. PBS on Enron
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A 6 page research paper on the PBS Frontline broadcast a documentary entitled "Bigger Than Enron" and Robert Reich's The Work of Nations. The PBS program looked into the Enron scandal and its implications. This example of broadcast journalism argues that corporations are mammoth institutions that cannot be trusted to report their finances accurately without strict government regulation. Robert Reich, a professor at Harvard's Kennedy School of Government, proposes that corporations are the defining institution for the future. He describes corporations as the supranational organizations, which define the nature of the global marketplace. The writer contrasts and compares the argument presented. Bibliography lists 4 sources.
Filename: khrrvpbs.rtf

Rolls-Royce
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This 18 page paper examines the well known aerospace, marine and energy engineering company by looking at the 2003 annual accounts. The paper examinees the company, its' history, accounting policies and financial performance. The bibliography cites 2 sources.
Filename: TErollsroy.rtf

Roobios Tea Case
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This 6 page paper looks at the case of Roobios Tea supplied by the student and guides the student on how to write an analysis and marketing plan, with a framework that can be built on and tips for the way the students own paper should be written. The bibliography cites 5 sources.
Filename: TEroobios.rtf

Root Production on Kava Island
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A 3 page paper providing the text contents of an available PowerPoint® presentation addressing establishing commercial production of kava root extract on Kava Island, a "virtual" island in the South Pacific. Bibliography lists 1 source.
Filename: KSintlBzKavPPT.rtf

Rover/Honda Alliance
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A 3 page SWOT analysis of the Rover/Honda alliance. Bibliography lists 1 source.
Filename: PGrovhn.rtf

Royal Mail Marketing Mix
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This 18 page paper examines the Royal Mail in the UK, part of the Post Office. Letter delivery may be seen as a source of competitive advantage. The marketing mix of letter delivery is examines with the use of the 7 P’s model, this is based on an extended version of the 4 P’s and looks at product, price, placement and promotion, people, process and physical evidence. Each element is considered separately and in-depth. The bibliography cites 20 sources.
Filename: TEroyalmail.rtf

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