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Papers On International Business
Page 190 of 263

Royal Mail; Risk Exposure and Management
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In January 2006 the Royal Mail lost its monopoly on mail deliveries in the UK. This 21 page paper examines the position of the compnay, looking at the different influencing factors and considers the risks it is facing and how the Royal Mail, which runs the Post Offices, is managing risks. The bibliography cites 20 sources.
Filename: TERmailrisk.rtf

Royal Philips Electronics NV; A Case Study
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This 14 page paper answers questions on a case study supplied by the student. The case is the electrical compnay Philips which has faced many problems over the last decade. The paper includes a Porters Five Forces analysis and considering of how the compnay could improve its’ position by looking at the value chain.
Filename: TEphilips.rtf

Royal Sporting House and Marketing Management
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This 10 page report discusses Royal Sporting House, the sporting goods company headquartered in Singapore that is listed as one of Singapore’s top fifty, enterprising, privately-held companies. Royal Sporting House (RSH) was established in 1977 as a sporting goods retailer with the exclusive rights to all Reebok footwear in Singapore. In addition, it distributes almost thirty other brands including Doc Martens, Rockport, Mizuno, Wilson, and Spalding. In 2000, Royal Sporting House has announced its intention to expand into new markets as well as invest in Internet-related enterprises. Bibliography lists 12 sources.
Filename: BWroymkt.wps

Ryanair
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This 22 page paper examines the low-cost Irish airline; Ryanair. The paper looks at the strategy of the company and the way in which it is following an overall low cost provider strategy. The paper also discusses the performance of Michael O'Leary; the CEO, the way that the strategic vision for the firm has changed at the time, the financial performance of the company between these 2005 and 2008, forces for change in the European airline industry, success factors in the European airline industry, the way that key policies and practices of Ryan and match these forces, social responsibility and current issues facing the company. The paper ends with some recommendations. The bibliography cites 9 sources.
Filename: TEryan08.rtf

Saatchi and Saatchi PLC
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A 6 page paper discussing difficulties faced by a British advertising agency in the late 1980s. Maurice and Charles Saatchi founded an advertising agency and were fortunate enough to be able to add two highly competent individuals to senior management. These individuals departed the company, it is under fire in the financial press and investors have lost all confidence. The brothers have identified three areas of criticism: globalization, diversification and decentralization. The brothers need to explain positions on each to investors in order to regain their confidence, but first they need to gain full understanding of the concepts themselves. Bibliography lists 1 source.
Filename: KSsaatchi.wps

Sainsbury; The Use of Information and Porters Five Forces Analysis
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This 11 page paper looks at the UK supermarket J Sainsbury, examining the strategic role information has played in the development and current position of the company. The paper also presents a Porters Five Forces analysis to look at the influences of existing competition, the threat of new competitors and the power of buyers suppliers and influence of substitutes. The paper then looks at the use of technology, including e-commerce and the way the company competes. The bibliography cites 9 sources.
Filename: TE5fsains.rtf

Salim Group Case Study
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This 9 page paper considers a case study of the Salim Group provided by the student. The writer considers the challenges presented to the company and some potential solutions. The bibliography cites 4 sources.
Filename: TEsalim1.rtf

Salton Inc. Taking George Foreman Grills® To Australia
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This is a 20 page paper that presents a business proposal to launch the George Foreman Grills® in the Australian market. Sections of the paper include: a beginning executive summary that includes the objectives, mission and key factors for success. An overview of Salton Inc.'s background (Salton makes the grills), which includes a brief timeline of major events; products and services offered by Salton Inc and a discussion of the Australian market; market analysis; strategy and implementation, including discussions of strategy, gaining a competitive edge, marketing strategy, positioning, distribution, sales forecasts and a potential partnership; logistics; an overview of the management plan for the Australian office; and a financial plan that includes a projected income statement and a projected cash flow statement. While some of the essay is hypothetical, the information regarding the company and the products as well as the market are factual. 2 Fiscal tables included. Bibliography lists 15 sources.
Filename: PGgrgfrm.rtf

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