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Papers On International Business
Page 194 of 263

Should the UK and Sweden Join the Single European Currency?
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This 66 page paper examines the issues influencing the British and Swedish decision regarding potential membership to the European single currency. The decision to join the Euro is not only economic, in addition to the many advantages brought by a reduction in barriers, such as the elimination of transaction costs and exchange rate risk and increased transparency, there are also disadvantages. These may include the lost of power by nation state central banks, and as such a loss of control over local economies. However, joining the single currency is also a greater level of political integration, which may have further reaching impact on financial markets in divergent ways, not only as a result of direct economic policy. This paper looks at the background, development and philosophy behind monetary union, the tools used to control and stabilise the union, including the convergent criteria, and considers the potential political, social and economic results. Against this the potential membership of Sweden and the UK is examined and a conclusion reached. The bibliography cites 34 sources.
Filename: TEUKSwedeu.rtf

Should The United States Engage In Targeted Industrial Development As A Means Of Remaining Competitive In The Global Environment?
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5 pages in length. It is a well-known adage that a Jack of all trades is also a master of none, a wise saying that not only applies to individuals who spread themselves too thin but can also represent the economic practices of super power countries like the United States. Determining whether or not engaging in targeted industrial development is the right decision for remaining competitive in the global environment is an assessment based upon myriad factors that – when taken both independently and as a collective sum – illustrates why this approach might work for some nations yet not others. The United States has historically enjoyed a tremendous wealth of significantly vast and varied industrial development that has allowed for the nation as a single entity, as well as the states acting as self-governing agents on their own behalf, to reap the economic benefit of many industries. Being that this overall broad-brush approach to economic stability has proved viable amidst growing global competition, there is no truly worthwhile reason to change tactics midstream. Bibliography lists 4 sources.
Filename: TLCTargInds.rtf

Silicon Valley’s Semiconductor Industry
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An 8 page paper discussing current conditions and recent predictions regarding the recovery of the semiconductor industry, particularly as it applies to Intel and Advanced Micro Devices (AMD), which together constitute the largest portion of the semiconductor industry relative to Silicon Valley. Silicon Valley’s economy is improving slowly, but it is not expected to fully recover before 2010. That portion of the semiconductor industry in and near Silicon Valley can be expected to gain increasing importance to the national economy as Intel’s and AMD’s newest products become available. Includes 3 charts. Bibliography lists 6 sources.
Filename: KSeconSilValSemi.rtf

Singapore Airlines
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This 10 page paper examines the company Singapore Airlines (SIA). The paper answers four questions; the processes present in the operation of SIA, what is meant by "World Class Service" and how it may be applied to SIA, the operation strategy and the application of Platts-Gregory procedure to assess the potential future of the company. The bibliography cites 4 sources.
Filename: TESIA001.rtf

Singapore Airlines and Porter’s Fives Forces Model
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This 7 page paper outlines Porters Five Forces model and applies it to Singapore Airlines. The paper looks at the current position of the industry and the airline, then considering which strategies that can be adopted to protect or better Singapore Airlines position. The bibliography cites 8 sources.
Filename: TEsingair.rtf

Singapore Airlines; Marketing Audit and Plan
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This 20 page paper performs a marketing audit in Singapore Airlines with the aim of assessing the airline and the environment to develop a new marketing plan. The marketing plan targets business travelers in the US with a new exclusive executive service to increase revenue and support differentiation. As well as the marketing plan and budget and projections are provided. The paper ends with a short reflective section. The bibliography cites 12 sources.
Filename: TEsingplan.rtf

SINGAPORE: AN OVERVIEW
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This 8-page paper provides an overview of Singapore, from a demographics, economic and cultural view. Also included is information about Singapore's relationship with Malaysia, and the government concern over labor. Bibliography lists 4 sources.
Filename: MTsinove.rtf

SINGLE EUROPEAN MARKET AND ADVANTAGES
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This 3-page paper discusses the advantage of the Single European Market in terms of development and economic growth. Bibliography lists 3 sources.
Filename: MTsemanly.rtf

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