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Papers On International Business
Page 199 of 263

Standardization in Globalization
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An 11 page paper discussing a statement made in 1973 by Harvard’s Theodore Levitt. He announced that “the modern global corporation ... will seek to force suitably standardised products and practices on the entire globe.” The purpose here is to critically assess that statement. The paper reviews management theory, management models and provides many organizational examples in arguing that while Levitt’s vision is reasonable, vast cultural differences in attitudes and perspectives remain. Though management theory may be applicable to a broad range of nations, management style likely is not. Marketing certainly is not universal in its effects, and neither is product use and acceptance. Levitt’s vision still is taking form, and there likely will be greater uniformity in products and processes in the future, but it is doubtful that we will reach true universal uniformity. Bibliography lists 15 sources.
Filename: KSglobalStds.rtf

Standardized Marketing at Russki Adventures
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A 5 page paper discussing the advisability of using standardized marketing for attracting a global customer base for a new helicopter skiing service to be based in Russia. The setting is 1992, and there were few such services operating in the world. Only a few existed in Europe, and they were being pressured by environmental groups to cease operations. The best services were in western Canada, literally half a world away from the home of Europeans who enjoyed the costly, intensive sport. The paper concludes that the potential market is homogeneous enough that standardized marketing is appropriate for Russki Adventures. Bibliography lists 2 sources.
Filename: KSmktgStandGloba.rtf

Starbucks
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This 5 page paper considers the leadership strategy of Starbucks, lead by Howard Schultz. The writer considers the evidence for this strategy, as well as the role of leadership, technology, and the problems of international growth. The bibliography cites 3 sources.
Filename: TEstarst.rtf

Starbucks
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This 9 page paper looks at Starbucks, first outlining the history and then undertaking a SWOT analysis. The paper ends with a financial analysis of the company’s five year performance which indicates how the strategies seen in the history and SWOT analysis translate into financial results. The bibliography cites 5 sources.
Filename: TEstarfa.rtf

Starbucks at 11,000 and Counting
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A 16 page paper providing Starbucks' two mission statements (one for business and one for environmental concerns); history of the company; a SWOT analysis; a cash flow analysis; an industry overview; and a review of Starbucks' strategic plan. Bibliography lists 8 sources.
Filename: KSstarbucks11k2.rtf

Starbucks Case Study
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This 6 page paper considers the case Starbucks. The paper answers for questions posed by the student. The first looks at the controllable and not controllable element is the companies faced while entering a global market. The second question considers the sources risk faced by the company, the third critiques of Starbucks overall corporate strategy and the last question discusses the way Starbucks could improve profitability in Japan. The bibliography cites two sources.
Filename: TEstarIM.rtf

Starbucks Corporation
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A 25 page paper that investigates the Starbucks Corporation, the country's #1 specialty coffee retailer. The subheadings include: an introduction offering general information on the company; company background including founding date and timeline up to the present; selected financial and investor data, including three year income comparison, operating and income margins and P/E ratios; company operations; market competition; company culture and how it is created, including labor/management relations; and international expansion. The writer also provides an analysis of the company's entrance into Japan, providing specific information regarding competition in Japan and Starbucks' joint venture agreement. Finally, the writer provides information regarding the most recent agreements and expansions. 5 charts are included. Bibliography lists 8 sources.
Filename: PGstar3.msw

Starbucks Expansion In China
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This 3 page paper reports Starbucks' expansion into Asia and why Asia was selected before Europe. The paper reports and discusses the company's criteria to accepting a joint venture partnership offer. What is happening in China is also discussed. Bibliography lists 5 sources.
Filename: PGstrch9.rtf

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