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Papers On International Business
Page 213 of 263

TESSCO AND SOUTH AFRICA ENTRY
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This 4-page paper describes what telecommunications supplier Tessco would encounter should it decide to enter the South African market. Topics covered include competition, geo-political atmosphere and Porter's economic analysis. Bibliography lists 3 sources.
Filename: MTtessco.rtf

Testing the Value of Differentiation at Gucci - A Research Proposal
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This 6 page paper is a research proposal. The theory of differentiation is well known in the commercial world. However, there appear to be few tests of this theory as it is accepted as accurate. In this paper there is the goal to test if differentiation can be the main feature in the success of a company. Gucci is used as an example, as this is a company that failed due to over extending its’ brand and devaluing it. The recovery appears to be based on adding value back by reviving the differentiation and creating greater differentiation. Looking at theory and management of the company, its past history and mistakes the value of differentiation may be ascertained. This can then be tested with the use of primary research though a survey. This research proposal, including time plan, outlines how this research could take place. The bibliography cites 10 sources.
Filename: TEtestgu.rtf

THAI CULTURE, EMPLOYEE INVOLVEMENT AND WESTERN ORGANIZATIONS
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This 3-page paper investigates whether Thai employees can embrace a Western-style business culture. Bibliography lists 3 sources.
Filename: MTthaiwest.rtf

Thailand; The Impact of the Mobile Telephone Industry - Technological and Environmental Factors
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This 6 page paper considers how the mobile telephone industry in Thailand has been influanced by advancing technology such as third generation telephones, WAP and SMS text messaging. The paper then considers the environmental influences. The bibliography cites 6 sources.
Filename: TEthaimb.wps

The 7 P’s of Tourism
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In any business there is the need to understand the marketing mix in order to be successful. This 6 page paper examines the 7 P’s marketing mix of tourism; the product element, the price element, the promotion element, the place (distribution) element, the people element, the process element and the physical evidence element. These are applied to the package holiday sector of the travel industry to illustrate the importance of each element. The bibliography cites 7 sources.
Filename: TEtour7p.rtf

The Acquisition of Asda by Wal-Mart
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This 18 page paper examines the acquisition of the UK supermarket of Asda by US firm Wal-Mart which took place in 1999. The paper looks at the position of both companies prior to the acquisition taking place. The motivation and tactic of both companies are examined along with the financing arrangements and the final results of the acquisition on the short term share price and the performance of the newly merged company. The bibliography cites 17 sources.
Filename: TEaqasda.rtf

The Advantages and Disadvantages of Using Expatriates Rather Than Host Country Nationals to Staff Foreign Subsidiaries
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This 9 page paper looks at the advantages and the disadvantages of using expatriate employees to staff foreign subsidiaries. The paper looks at the concepts of organizational learning and the spread of knowledge, the issue of cultural differences, internationalization of staff as well as the costs, difficulties in obtaining the advantages and problems of repatriation. The bibliography cites 15 sources.
Filename: TEexptstaff.rtf

The Airline Industry and British Airways
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This 33 page paper is written in two parts. The first part is an in-depth analysis of the airline industry. This includes a comprehensive SWOT analysis examines strengths weaknesses opportunities and threats, a PEST analysis, examining political, social economic and technological influences, and the use of Porters Five Forces model, examining the threat form existing and new competitors, the power of buyers and suppliers and the availability of substitutes. The second part of the paper examines British Airways (BA) as a company looking at their generic strategy that focuses on differentiation and some of their core competences such as the use of information technology and how all these factors fit in with the industry analysis in part 1 of the paper. The bibliography cites 22 sources.
Filename: TEairBA.rtf

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