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Papers On International Business
Page 215 of 263

The Banana Dispute Between the EU and the US; Its’ History and Implications for the ACP Nations
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This 9 page paper examines the trade dispute between the European Union and the Untied States regarding the preferential treatment that some African, Caribbean and Pacific (ACP) nations gained by being able to export bananas to the EU free of any duty. The paper traces the dispute and then analyses the motivation of the players and the impact that the resolutions which have been agreed may have on the ACP nations. The bibliography cites 10 sources.
Filename: TEbanana.rtf

The Benefits and Dangers of Using Personalities to Promote a Brand
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There are many examples of celebrities endorsing or taking part in marketing for goods or services. From Henry Cooper promoting Brut, to Jamie Oliver promoting Sainsbury’s and Carol Vordeman promoting secured loans the practice is widespread. This 11 page paper looks how and why famous personalities are used in marketing and the benefits along with the dangers. The paper cites numerous examples to illustrate points raised. The bibliography cites 15 sources.
Filename: TEpersonb.rtf

The Benefits of a Shrinking Globe
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This 6 page paper uses Albert Lazlo Barabasi’s work as a springboard to argue that the shrinking globe is a good thing, not a negative. Bibliography lists 4 sources.
Filename: HVbenshr.rtf

The Body Shop
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This 8 page paper examines the marketing of the Body Shop. This includes background to the company and the concept, the way differentiation takes place and how the company is marketed. The bibliography cites 8 sources.
Filename: TEbshop1.rtf

THE BODY SHOP IN BARBADOS
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This 8-page paper covers a potential expansion of The Body Shop, a UK-based company, into the Caribbean island country of Barbados. The paper examines the background and economics of the region, reasons why The Body Shop might want to enter the region and recommendations on how best to do this. Bibliography lists 3 sources.
Filename: MT bodsho.rtf

The Body Shop; A Company Successful at Creating Partnerships
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This 3 page paper looks at the Body Shop as an example of a company that has worked with employees and local communities in other countries in order to make use of comparative advantage. The paper looks at how the company has developed the relationships with local communities, the short and long term costs and benefits and whether this is an approach that may be transferred to other companies. The bibliography cites 4 sources.
Filename: TEBodSpCm.rtf

The Body Shop; Ethics, Environmentalism , Leadership, Learning and Technology
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This 10 page paper looks at the Body Shop from four perspectives. The underlying ethics and the manifestation of environmentalism is discussed, then the leadership style is examined, this leads into a section where the body shop is compared to a learning organization to identify its strengths and weaknesses in learning and the final part of the paper looks at the way technology has been used, including the internet. The bibliography cites 13 sources.
Filename: TEbodyshop.rtf

The Body Shop; International Expansion
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This 20 page paper examines the process of internationalisation seen with the expansion of Anita Roddick's Body Shop. Starting out in 1976 as a single outlet this has grown to a chain of franchises across 49 countries. The paper looks a the way this has been achieved with the use of competitive advantages and the stages in the internationalisation process. The bibliography cites 16 sources.
Filename: TEBSinter.rtf

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