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Papers On International Business
Page 226 of 263

The IBM - Lenova Merger
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A 3 page paper answering 3 questions about IBM's sale of all but 13.4 percent of its PC business to China-based Lenovo in 2005. The merged entity will be headquartered in New York to enhance its image as a global company and will target both consumers and business. Bibliography lists 2 sources.
Filename: KSintlBiIBMLeno.rtf

The IBM - Lenovo Merger
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A 4 page paper discussing IBM's and Lenovo's reasons for agreeing to the sale of IBM's PC business. Analysts are optimistic about Lenovo's ability to sell IBM PCs despite IBM's inability to succeed with the products. As Dell is experiencing problems and announced in late October 2005 that it would miss sales targets for the third quarter and HP continues aggressive price cutting, Lenovo appears to be well positioned for success with IBM PCs. Bibliography lists 2 sources.
Filename: KSintlBzIBMLeno.rtf

The Ice Cream Market
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This 14 page paper looks at the ice cream market in terms of sales, segmentation and general statistics in both the United States as well as other countries with several tables. The paper then goes on to consider the influences and barriers on the market, including economies of scale and the currency exchange rates. The bibliography cites 10 sources.
Filename: TEicecrm.wps

The Ice Cream Market in Europe
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This 8 page paper consider the ice cream market in Europe and consider how the three main competitors, Unilever, owner of Birds Eye Walls, Mars and Nestle all compete with each other. The bibliography cites 11 sources.
Filename: TEiceceu.rtf

The Ill-Fated Merger
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An 8 page paper discussing the current and past performance of the former companies that now make up DaimlerChrysler, as an example in merger failure. Chrysler has lost nearly all its former senior managers, and their German replacements appear to have only the smallest grasp of the US market or of effective pricing. The "new" Chrysler set the price of its PT Cruiser $1,000 below what dealers are getting for them, and it replaced a price-inefficient model with one that costs $1,300 more to build. Bibliography lists 6 sources.
Filename: KS-DC-merge.wps

The Impact of Budget Airlines on Traditional Flag Carriers
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The airline industry has undergone major changes. This 29 page paper examines the way in which national flag carriers such as British Airways have been impacted by the emergence of the low cost airlines such as Ryanair and EasyJet. The paper considers how the different firms have competed and the changes which have been a direct result of budget airlines entrance and growth in the market. The bibliography cites 24 sources.
Filename: TElowcostair.rtf

The Impact of Cultural Diversity in the Hospitality Industry
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This 12 page paper considers the positive and potential negative impacts of cultural diversity in the hospitality industry. Using examples and theoretical frameworks the impact on the management and the way service is offered is examined. The bibliography cites 13 sources.
Filename: TEhospCD.rtf

The Impact of Culture on Doing Business.
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(9pp) We claim left and right that we are a multi-cultural world. After all, we have the internet - we think we know how to use it. We tend to think that we are "savvy." At least we do until we go somewhere else, particularly to a non-English speaking country; and experience all the frustrations of a two year old who can't make themselves understood. In a new place, under new circum-stances, with little input over our own condition, or perceived destiny, we are experiencing "culture shock." However if we understand that this is almost a given, when going to a new place, it is possible to turn that experience into a positive, and one which will work toward our advantage, and the furthering of pro-social business. Bibliography lists 5 sources.
Filename: BBintcul.doc

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