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Papers On International Business
Page 233 of 263

The Marketing of Daewoo
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Daewoo entered the UK marketing in 1996 and by 1998 had managed to gain a 1% share of a very competitive market. This 8 page paper looks at how the company used an integrated marketing communication model in order to develop a unique position to sell cars in the UK automotive industry. The paper also consider he the same approach has been successful for other companies. The bibliography cites 6 sources.
Filename: TEdaewoo.rtf

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates
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This 22 page paper looks at the way in which the cellular phone equipment company's Nokia and Sony Ericsson are marketing their core products; cellular handsets, within United Arab Emirates. The paper looks at the telecommunications industry in the UAE and the background of the companies before considering the way in which they are competing, including the positioning of the companies, the prices, the products, the promotions, the target markets and target market profiles. The bibliography cites 20 sources.
Filename: TENOKsony.rtf

The Men’s Fragrance Market in the UK
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This 6 page paper examines the men’s fragrance industry in the UK, where the dominant players are brands such as Calvin Klein’s cK One and Hugo Boss and the major retailer is Boots. The paper examines the market structure, trends, segments, motivators and the projection for the future. The bibliography cites 12 sources.
Filename: TEmenfrag.rtf

The Merger Between Boots Co. and Alliance UniChem
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The merger between Boots Co. and Alliance UniChem which formed Alliance Boots has been generally seen as a successful merger. This 5 page paper looks at why this was a significant merger the attractions, risks and hurdles faced, the way the risk were mitigated and the outcome of the merger. The bibliography cites 5 sources.
Filename: TEbootsuni.rtf

The Merger between Thomas Cook and MyTravel
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This 9 page paper looks at the proposed merger between Thomas Cook and MyTravel, two large UK travel companies. The paper considers the motivation behind the merger, how and why it is taking place and the potential outcome of the merger. The bibliography cites 11 sources.
Filename: TEthcook.rtf

The Merger of Daimler and Chrysler
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This 10 page paper examines the difficult merger that created DaimlerChrysler. The paper considers the ill fated merger and the problems that emerged and then looks at the strategy of the company and examines the past and current performance with a SWOT, PESTEL and Porters Five Forces analysis. The bibliography cites 10 sources.
Filename: TEmergdamcry.rtf

The MM Group; PESTLE and SWOT Analysis
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This 10 page paper examines the MM Group a UK company that offer call centre and related services. The paper caries out a PESTLE analysis, looking at the political, economic, social, technological, legal and environments macro factors. The paper then performs a SWOT analysis, looking at the strengths, weaknesses opportunities and threats faced by the company. The bibliography cites 7 sources.
Filename: TEMMgroup.rtf

The Mobile Industry in the UK
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This 9 page paper examines the mobile phone service sector in the UK. This sector is dominated by four providers; Vodafone, O2, T Mobile and Orange. The paper looks a the current state of the industry and the companies within the industry, influences that are or may be felt and the way companies compete. The bibliography cites 6 sources.
Filename: TEmobileuk.rtf

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