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Papers On International Business
Page 240 of 263

The Steel Industry
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This 28 page paper is an examination of the global steel industry. The first part of the paper looks at the historical and the current performance and structure of the steel industry. The paper then looks at the performance of three international steel companies representative of different segments of the steel industry; The United States Steel Corporation, China Precision Steel Inc. and Acrelor Mittal. The background of each company is outlines and the financial performance is assessed with ratio analysis before an assessment of the stock performance and the stock price. The bibliography cites 12 sources.
Filename: TEsteelindn.rtf

The Strategic Planning Of Coca-Cola In Brazil
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This 5 page report discusses Coca-Cola and its dominance of the cola market in Brazil. Strategic planning issues as they relate to Coke's efforts in Brazil are also discussed. Bibliography lists 7 sources.
Filename: Cokestra.wps

The Strategies of Infineon and Vodafone
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This 12 page paper considers the different strategies of two European countries. The writer considers the two companies separately and looks at strategies such as first mover advantage acquisitions, strategic alliances and diversification. The bibliography cites 22 sources.
Filename: TEvodphn.wps

The Strengths and Weaknesses of Istanbul as a Tourist Destination
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This 41 page paper provides an overview of the current literature regarding the nature of tourism in Istanbul. This paper applies some theoretical perspectives on the impact of international tourism on the development of tourist centers like Istanbul and the impacts for Turkey in general, and then provides a SWOT analysis of Istanbul as a tourist destination. Bibliography lists 25 sources.
Filename: Mhistan_.wps

The Success of KFC in China
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This 17 page paper examines the reasons behind the high level of success that Kentucky Fried Chicken (KFC) had found in the Chinese market, especially when compared to competitors such McDonalds or Burger King. The paper looks at how the company has gained competitive advantages and how the firm has managed to appeal to the Chinese market, including the localization strategy with the introduction of menu items aimed the Chinese culture. Issues such as general strategy, management structure and the way that western and eastern cultures have been dealt with are all discussed. The bibliography cites 11 sources.
Filename: TEKFCchina2.rtf

The Success of NAFTA;
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This 5 page paper considers the impact that NAFTA has had on trade, concentrating on the effect it has had on Texas. The paper includes one graph and cites specific companies the agreement has influenced. The bibliography cites 8 sources.
Filename: TEnafta2.wps

The Supermarket Industry in the UK
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This 11 page paper examines the UK supermarket industry. This is an industry that is currently dominated by companies such as Tesco, Sainsbury and Asda, but the activities of companies such as Safeway, Morrison’s, Waitrose and Iceland indicate that there is change taking place. The paper examines the situation by using a LoNGPEST analysis, with looks at the political, economic social and technological influences in a local, national and global context. The paper then used Porter’s five forces model to examine the threats, looking at the threats from existing and new competitors, the power of buyer and suppliers and the power of substitutes. The final part of the paper compares the marketing strategies of the two largest competitors; Tesco and Sainsbury. The bibliography cites 7 sources.
Filename: TEuksuper.rtf

The Supermarket Industry in the UK
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This 16 page paper is an in-depth examination of the supermarket industry in the UK. The paper starts by examining the market as a whole, the value and growth prospects and then looks at the market share of major players such as Tesco, Sainsbury, Asda and other. Influences that impact on the market are also discussed. The second part of the paper then examines Tesco, the market leader, to show how they compete and mange to differentiate themselves as well as gain added value though the supply chain. The bibliography cites 13 sources.
Filename: TEsupermarket.rtf

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