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Papers On International Business
Page 252 of 263

Tutorial: Competitive Analysis - Jahwa Company
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This 8 page paper is a tutorial. The case involves the Jahwa Cosmetic Company in Shanghai, China. The essay discusses a number of questions, including: environmental factors, segmentation, targeting, positioning, multinationals, and competitive positioning. Bibliography lists 1 source.
Filename: PGjahwa.wps

Tutorial: Shiseido - Marketing In China
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An 8 page paper. This is a tutorial paper that interweaves suggestions to the student throughout the sections of the paper. Topics include: decision-making frameworks, Shiseido Company, marketing plan for Shiseido in China, competitive analysis, marketing strategy. Bibliography lists 3 sources.
Filename: PGshise.doc

U.S. Business Relations With China
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A 5 page paper that comments on some of the industries in both countries, the amount of American exchange China has, industries outsourcing to China, Chinese expatriates taking their experience back to China and the U.S. trade deficit with China. Bibliography lists 6 sources.
Filename: PGtrdchn.rtf

U.S. ECONOMIC AND COMPETITIVE ANALYSIS: AN ARTICLE REVIEW
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This 4-page paper provides an analysis (based on three articles) as to why U.S. seems to be lagging behind in productivity and business in comparison to the rest of the world. Bibliography lists 3 sources.
Filename: MTecanre.rtf

U.S. UNIONS AND THE WTO
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This paper examines the attitude of labor unions in the U.S. toward the World Trade Organization, and why the attitude is more negative than positive. Bibliography lists 7 sources.
Filename: MTuniwto.rtf

UK Retail Car Industry in 2009
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This 12 page paper examined the retail car market in the UK in order to assess whether there is any potential for a new entrant. The paper starts by looking at sales trends over 2007 and 2008, including the amount and the changes in sales levels, the trends in the type of cars demanded and the predictions for future sales levels as well as economic and social influences on car sales. The paper then looks at the level of competition in the industry, the profit made by the firms competing and the spending patterns of the consumers. The paper ends with a recommendation. The bibliography cites 11 sources.
Filename: TEcarUK09.rtf

UK Sugar Industry
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The UK sugar industry is dominated by two companies, British Sugar with 100% of the EU quota for sugar beet and Tate and Lyle which uses 90% of the sugar cane imports. This 7 page paper looks at the UK sugar industry, starting with production and consumption, the paper then conducts a PEST analysis, looking at political, economic, social and technological influences and then a SWOT analysis is performed in the companies, looking at strengths, weaknesses, opportunities and threats. The bibliography cites 6 sources.
Filename: TEsugar1.rtf

UK; Monetary Union and the Opportunities for a New Member to Gain Trade
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This 7 page paper consider the impact that entering the single European currency may have on the economy and hw the government seek to control exchange rates. The paper then considers what influence the entrance of Bulgaria to the EU will have in the wine importers in the UK. The bibliography cites 6 sources.
Filename: TEukbulg.rtf

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