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Papers On International Business
Page 260 of 263

What is the Best Way to Create Value for International Brands In Local Markets?
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This 17 page paper outlines how to carry out a study to determine how international brands should be marketed, using either standardized or customized approaching to branding. The pa-per starts by considering how the research could be undertaken and then conducts a literature review and looks at two case studies. The bibliography cites 13 sources.
Filename: TEintbrand.rtf

When Corruption is Cultural Practice
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A 4 page paper discussing the improvements in corruption in China over the past decade and the emergence of newer concerns. Whereas corruption was of greater concern in the past, that issue slowly fades as new concerns over intellectual property intensify. The paper discusses General Motors’ experience in loss of an intellectual property lawsuit in China, concluding that China does present immense opportunity for those MNEs able to set and maintain their own course, rather than yield to the temptation to “go with the flow.” GM’s experiences provide lessons for others, which include dedication to purposeful ethical behavior. The business environment in China has improved in some areas over the past decade; MNEs can expect those improvements to continue. Bibliography lists 5 sources.
Filename: KSchinaBizGM.rtf

Which Have Been More Influential in the West - Japanese Management As A Philosophy Or Set Of Discrete Practices?
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Japanese management practices, such as TQM, have become very popular in the west. This 11 page paper considers the transfer of the Japanese practices in terms of its’ influence on western management and work organisation and discusses whether Japanese management has been more influential as a philosophy or as a set of discrete practices. The bibliography cites 15 sources.
Filename: TEinfJapan.rtf

Whirlpool Global Strategy - Case Study
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A 10 page paper based on materials provided by the student. The paper outlines the issues faced by Whirlpool in the mid- to late-1990s as the company attempted to expand into Asia (China and India), Latin America (Brazil) and Europe. The writer discusses the global home appliance industry and the assumptions Whirlpool executives made. A PEST analysis is performed with conclusions about the mistakes made and lessons learned. Bibliography lists 4 sources.
Filename: PGwrlpl.rtf

Whirlpool Strategy
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This 3 page paper answers specific questions regarding the global strategy of Whirlpool, how they are competing and the sources of their advantages. The bibliography cites 3 sources.
Filename: TEwhirl1.rtf

WhiteRiver: AT&T China
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An 11 page paper containing two memos to Sharon Voit, VP New Business Development for WhiteRiver Telecom. WhiteRiver is considering expanding to China; the memos detail AT&T China's experiences in entering China and becoming a significant force in China's market. Bibliography lists 6 sources.
Filename: KSintBzChinATT2.rtf

Who does the World Trade Organisation Protect?
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This 10 page paper discusses the view that the real debate between World Trade Organisation (WTO) Advocates and their left-wing critics is not about protectionism, but about who will be protected from the ravages of unrestrained competition. The bibliography cites 7 sources.
Filename: TEWTOprotect.rtf

Why are Micro and Small Family Businesses the Most Successful Start-ups in Europe?
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This 14 page paper examines micro and small businesses in Europe, focusing on the UK and considers why they are the most successful segment for new businesses. The paper looks at a range of factors, from issues such as planning and qualifications, political support through to family and community support to explain why they have the highest success rate. The research can be applied to most industries but looks in mostly at the technology and retail sectors. The bibliography cites 18 sources.
Filename: TEsmallsuc.rtf

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