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Papers On International Business
Page 263 of 263

X CORPORATION AND TARGET MARKETING
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This paper examines the concept of core benefits as it pertains to marketing -- how one product can provide different benefits for different markets. Bibliography lists 5 sources.
Filename: MTtarmar.rtf

Zara
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A paper which looks at the Zara fast-fashion company and the reasons for its success. The paper also considers some aspects of recruitment, selection, reward-based performance and appraisal in the organisational context. Bibliography lists 6 sources.
Filename: JL2zara.rtf

Zipper Company Feasibility
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A 5 page paper discussing the feasibility of opening a new zipper manufacturing company in the Western Hemisphere. The paper features a 13-question questionnaire used in a fictitious interview of the president of a Taiwan zipper company reviewing the state of the global industry, nearly all of which focuses on China. XYZipper's location and attention to Central and South American textile companies will be beneficial for both the company and the textile producers it seeks to serve. It should be attractive to those with contracts to offer in the Western Hemisphere. Bibliography lists 4 sources.
Filename: KSbusResZip.rtf

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