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Papers On Management Theory & Applied Operations Mgt.
Page 64 of 126

Marks And Spence Group PLC
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A 10 page paper. Marks and Spencer is a major departments store in the UK. This paper discuses the problems the company has had in recent years and the external drivers that have forced them to change. The essay also explains how they have added value since the company's founding in the late 1890s. selected financial data are also included. The writer concludes with recommendations for the company that will help them gain competitive advantage. Bibliography lists 12 sources.
Filename: PGMandS.rtf

Marriott and Kotler: Success Story
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Philip Kotler describes a method of marketing management, which applies to the success of the Marriott marketing strategies that began in 1985 as reported by Steve Swartz. Kotler's method is based on customer satisfaction that also satisfies the corporate goals. Bibliography lists 5 sources. jvMariot.rtf
Filename: jvMariot.rtf

Maslow's Hierarchy of Needs in Business
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A 5 page paper discussing application of Abraham Maslow's humanistic psychology to the needs of business. Maslow's theories may be overstated in the belief that people are intrinsically good and intrinsically motivated to improve themselves and their stations, but they have been found to be overwhelmingly useful in organizational management and employee motivation enhancement. Successful application in business depends on moving from one level to the next, however. As Maslow states, the qualities of any level cease to be motivational once the individual achieves and sustains that level. Includes one chart. Bibliography lists 5 sources.
Filename: KSMaslowHier.doc

Matching Operations with Market Needs
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This 20 page paper considers the argument that Marketing's function is to identify the needs of customers, and that it is Operations Management which has the role of providing the required products or services in a way that satisfies the criteria imposed by the market. This paper considers how an electronics company may achieve a good match though the use of TQM. The bibliography cites 14 sources.
Filename: TEmarmat.rtf

McDonald's as a Model of Excellence
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This 7 page paper provides several models of analyses when evaluating McD's for its stellar corporate organization and strategizing. The McKinsey 7-S model is used along with a SWOT analysis and an evaluation uses Porter's Five Forces Model. Bibliography lists 10 sources.
Filename: SA245McD.rtf

McDonald's Corp. Strengths And Weaknesses
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A 6 page paper that discusses the strengths, such as brand equity, and weaknesses, such as not responding to trends in a timely manner of McDonald's. Data about McDonald's and the industry, e.g., competitors is reported. Bibliography lists 7 sources.
Filename: PGmcdswt.rtf

McDonald's SWOT Analysis
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A 4 page paper. The writer comments on the status of McDonald's and its change in strategy. The SWOT includes reports for strengths, weaknesses, opportunities and threats. A brief comparison is made between McDonald's and Wal-Mart's growth strategies. Bibliography lists 5 sources.
Filename: PGmcsw8.RTF

Mechatronics
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This 4 page paper considers what it meant by the term mechatronics and how, when understood this enhance manufacturing possesses. The paper looks at examples of simple mechatronics and hew these can be applied in manufacturing to increase efficiently and productivity, decrease costs and support competitive advantages such as differentiation. The bibliography cites 3 sources.
Filename: TEmechatronic.rtf

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