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Papers On Management Theory & Applied Operations Mgt.
Page 65 of 126

Mervyn's LLC Analysis
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An 12 page paper. Mervyn's was established in 1949, acquired by Target in 1978 and sold to an investment company in 2004. It is now a privately-held company. This paper begins with a brief history of this company, provides a description of the industry, and information about Mervyn's and its troubles. A SWOT is included as is Porter's 5 Forces industry analysis. The writer identifies some of the company's problems and offers strategic recommendations for the short-term future. Bibliography lists 12 sources.
Filename: PGmrvns.rtf

Metaphorical Analysis: Southwest Airlines And "Irish Conversation"
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5 pages in length. The writer provides parallels between Southwest Airlines and the metaphor 'Irish Conversation,' pointing out the relationship between its marketing division as guided by owner Herb Kelleher and many of the metaphor's same identifying elements: highly individualistic; often religion-focused; intense; must give reasons; ironic wit; certain ritual questions require response covering particular points; agile combination of facts and principles; strongly felt opinions; dearly held values; and proves worth as a person. Bibliography lists 3 sources.
Filename: TLCSthWst.rtf

Michael Porter - Strategy
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This 5 page paper is an analysis of what Michael E. Porter defines and describes as strategy. Porter explains that operational effectiveness is not strategy. Strategy is about choices, operational effectiveness is not. The discussion incorporates Porter's three broad generic categories that may be used to gain a competitive advantage. Bibliography lists 5 sources.
Filename: PGprtst.rtf

Michael Porter, Gary Hamel And C. K. Prahalad: Differences In Strategic Approach To Busines
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29 pages in length. The ideas of Michael Porter of Harvard Business school have regularly been compared and contrasted with those of Gary Hamel of the London Business School and C. K. Prahalad of the University of Michigan. In 'What is Strategy,' Porter outlines the ideas of business strategy that are akin to his legacy as a business analyst, which significantly diverge from those of Hamel and Prahalad in their collective article entitled 'Strategy as Stretch and Leverage.' These contrasting points of view have compelled many within the business industry to reconsider the best strategic application for addressing business competition. The writer discusses these principles as they relate to Broderbund Inc. Bibliography lists 25 sources.
Filename: TLCMprtr.doc

MICROSOFT AND MANAGEMENT STYLE
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This paper examines the management style of Microsoft, Inc., and determines how that style has led to the company's success. Under discussion are topics including employee recruitment and maintenance and missions and goals. Bibliography lists 15 sources.
Filename: MTmicros.rtf

Microsoft and Management Theory
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A 15 page paper providing an overview of Microsoft's evolution over the years, applying management theories such as those of contingency, leader member exchange, path-goal and other current theories. The success of Microsoft has not lay with its products so much as it has with its management and dogged determination not to quit. Microsoft products may have made us all groan over the past generation, but the company stands as the example of management theory put into astute practice. Bibliography lists 15 sources.
Filename: KSmicrosMgmt.rtf

MICROSOFT INC.AND THE SUPPLY CHAIN
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This 8-page paper discusses Microsoft Inc's potential supply chain. Also discussed is supply chain management. Bibliography lists 4 sources.
Filename: MTmicrsupp.rtf

Microsoft's Bid To Buy Yahoo!
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A 9 page paper. On February 1, 2008, Microsoft sent an unsolicited bid to purchase Yahoo! This essay discusses the bid, the reactions from Yahoo! executives and from analysts and experts. The essay also discusses if there would be any antitrust issues in the U.S. or the European Union regarding this acquisition. Bibliography lists 5 sources.
Filename: PGmsyho.RTF

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