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Papers On Management And Business
Page 40 of 388

BMW's Competitive Environment
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A 5 page paper assessing BMW's internal and external environments and identify which of Porter's Five Forces pose the strongest threat to its competitive advantage. The environmental analysis addresses the general, task and internal divisions, which collectively include the technological, sociocultural, economic, legal/political, international, customers, suppliers, allies, competitors, employees, board of directors, physical attributes and organizational culture dimensions. Evaluation of these dimensions and Porter's five forces ends with the conclusion that it is the power of buyers that has the greatest potential to negatively affect BMW's competitive advantage. Bibliography lists 5 sources.
Filename: KSbmwComp.rtf

BMW's Position in the Changing Auto Industry
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A 32 page paper discussing changes in the global auto industry and how BMW has both affected those changes and been affected by them. The continued slow demise of Detroit's auto industry and the growth of "transplant" factories of "foreign" cars in the American South has contributed to an emerging shift in the global industry. BMW has been a part of that shift: its South Carolina facility is the only site of manufacture for its SUVs, most of which are sold in the US but also are sold in other parts of the world. BMW has made some missteps in recent years, but apparently none as large as its primary competitor, Mercedes. As Mercedes strives to catch up, BMW continues winning market share. The paper discusses the issues in terms of Porter's Five Forces, strategic group mapping, identification of current and future trends. Includes 3 charts and one table. Bibliography lists 17 sources.
Filename: KSbmw2002.rtf

BMW’s Fork in the Road
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An 8 page memo written to Karl Gerlinger, president of BMW North America, dated December 31, 1992 (before BMW established manufacturing operations in the US). The memo is based on Harvard case #9-593-082, set at the end of 1992 when BMW’s management was seeking a method of achieving its goal of selling 100,000 BMWs in the United States annually. In 1992, that figure was 66,000. The memo suggests that BMW build a manufacturing facility in the US, proceeding to outline the benefits of such a decision, which include lower fixed and variable costs than possible to attain in Germany, as well as opportunity to avoid US import tariffs on foreign cars. Bibliography lists 2 sources.
Filename: KSbmwNoAmerica.rtf

BMW’s Mini Cooper
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In 2001 BMW took a risk and re-launched the famous 1960’s small car; the mini. This 10 page considers the car and its markets, the way it competes in a fiercely competitive market and the value it creates for shareholders. The paper also looks at areas of potential improvement and outlines a plan for improvements to increase customer satisfaction and support future sales. The bibliography cites 21 sources.
Filename: TEbmwmini.rtf

BMW; SWOT Analysis
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This 9 page paper looks at the strengths, weaknesses, opportunities and threats surrounding this independent motor company. The paper focuses on this analysis, with many examples used to illustrate the points raised, such as the marketing as well as research and development. Also included in the analysis are is the failed attempt and regenerating Rover. The bibliography cites 7 sources.
Filename: TEBMWswt.wps

Board and Director Liability; The Case of Not For Profit Organizations
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This 12 page paper looks at the duties and responsibilities of directors. The paper looks at the general responsibilities and then considers directors in a non-profit making organization, such as a charity, in more detail. The paper is written with reference to Canadian law, but many of the concepts are universal. The bibliography cites 10 sources.
Filename: TEnotprodir.rtf

Bob Evans Farms, Inc.
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A 4 page paper discussing current conditions at this restaurant operating company; examining economic indicators; and discussing the relative value of economic indicators for business planning. Bob Evans operates in the pure competition market structure, and as such, has the ability to affect only itself and its own results. The paper concludes that economic forecasts can provide a “best guess” for future conditions, but as no one knows precisely what the future holds, they cannot be expected to be totally accurate. Bob Evans’ best course of action is to turn its attention to product, price and promotion, three of the 4 Ps of marketing. Bibliography lists 4 sources.
Filename: KSeconBobEvans.rtf

Bob Evans Farms, Inc.
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A 7 page paper assessing the position of this restaurant chain. The paper provides a short company history, a SWOT analysis and a financial analysis. Bob Evans has been experiencing declining same-store sales, but other indicators are promising. The company will need to address declining sales as it continues to devote attention to rebuilding cash reserves after its 2004 acquisition of Mimi's Café. Bibliography lists 5 sources.
Filename: KSmgmtBobEvans.rtf

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