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Papers On Management And Business
Page 44 of 388

BPR Methods Review
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A 3 page paper discussing some of the business process reengineering methodologies presented in the article, "Business process change: a study of methodologies, techniques, and tools." The methodologies that the researchers present and propose must be regarded as broad guides into which the organization fits its specific needs. The overriding message is that businesses must ensure that they redesign a sufficient portion of existing business processes so that they effect real change and true BPR, rather than only a different way of doing things that brings no real benefit. Bibliography lists 3 sources.
Filename: KSmgmtBPRmeth.rtf

Branding Mac Computers
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This 14 page paper discusses what branding is and the importance of developing brands. The variables involved in creating a brand image are discussed. Passionate branding is explained, including the traits of passionate branding. The bulk of the paper describes how Apple developed the Mac brand, which is a passionate brand. Mac users are fiercely loyal. The message of the Mac brand and the variables involved are explained. Bibliography lists 9 sources.
Filename: PGmacbr.rtf

Break Down of Three Children’s Books
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A 3 page paper which breaks down three children’s stories. They are Maniac Magee by Jerry Spinelli, Orphan Train Rider by Andrea Warren, and Mr. Tucket by Gary Paulsen. No additional sources cited.
Filename: RAthrtu.rtf

Brewing Up Sales: Proposal to Supply Coffee to Peter Doughnuts
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A 7 page business proposal from Lighthouse Roasters to Peter’s Doughnuts to provide the 76-location chain with gourmet dark-roast coffee as a sole-source provider. Peter’s business has suffered from competition with Starbucks and Dunkin’ Donuts, and it seeks to add a gourmet coffee line in an effort to win back customers. Peter’s will sell its coffee at prices considerably lower than Dunkin’ Donuts, and far below Starbucks’ prices. The proposal suggests that Peter’s pays slightly more per pound than it had wanted to, while Lighthouse accept a price also slightly less than what it wanted, based on the belief that the increase in volume will translate to an increase in margin as well. Bibliography lists 4 sources.
Filename: KSmgBizProp.rtf

Bringing E-commerce to Smyth Printing
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A 6 page paper discussing the planning process that Smyth Printing should undertake in preparation for designing and implementing an e-commerce addition to the business. The paper discusses system (whether manual or automated) analysis; identifying all that the company would want from an e-commerce application; and the most cost effective way of going about achieving its goals. Bibliography lists 4 sources.
Filename: KSitSmythPrint.rtf

Brinkley's Defining Vision
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This 5 page paper analyses and summarizes the book, Defining Vision: The Battle for the Future of Television by Joel Brinkley. No additional sources are listed.
Filename: KTbrivis.wps

British Airways
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When recession hit both the British and international economies at the end of the 1970s, British Airways ran into heavy losses. This 5 page paper looks at the way that the government and the management of the firm responded, how the strategies changed and were eventually aligned to market needs and the results of those strategies. The bibliography cites 3 sources.
Filename: TEBA1970.rtf

British Airways
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This 11 page paper is written in two –parts. The first part is an examination of the airline industry and how it has created change, this is outlined and then examined with the use of a PESST and a SWOT analysis. The second part of the paper looks at how British Airways has developed and adapted to competes in this changing environment. The Airlines strategy of differentiation and use of technology, supply chain management and innovation, to achieve efficiency and excellence included in this section. The bibliography cites 11 sources.
Filename: TEBritaw.rtf

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