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Papers On Management And Business
Page 101 of 388

Diffusion Of Innovation And Wal-Mart
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An 8 page paper that reports and explains the elements in Rogers' definition of diffusion of innovation with comments about how they relate to Wal-Mart. The 5 categories of adopters are described and then related to Connors change theory. Further comments are made about what makes this company so successful. The essay ends with Rogers' attributes of the innovation that determined their rate of adoption. Bibliography lists 9 sources.
Filename: PGdifwlmt.RTF

Digital Rights Management
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A 12 page paper discussing the present state of development of this technology. Digital Rights Management (DRM) is a proactive approach to protecting intellectual property that exists in digital – i.e., downloadable – form. National and international copyright protection has been found not to be enough to protect the rights of those owning rights to intellectual property. The entertainment and software industries particularly have been adversely affected by individuals’ abilities to appropriate content for their own use (or worse, for sale to others) without paying developers or providers for the benefit they receive from the products. DRM is an emerging technology that seeks to rectify that situation, at least in part. The paper discusses Intuit’s use of DRM protection in TurboTax® and Microsoft’s proposed Palladium product. Bibliography lists 7 sources.
Filename: KSitDigiRightsMgmt.rtf

Dilemmas
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This 11 page paper examines five dilemmas of change in business for change managers. These are Adaptive verses rational strategic development, cultural verses structural change, continuous improvement verses radical transformation, empowerment verses leadership and command and economic verses social goals. The paper examines these individually, looks at how they may manifest and the ways in which they may not be as conflicting as initially perceived. The bibliography cites 12 sources.
Filename: TEdilemmas.rtf

Dimensions in Global Strategy
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This 3 page paper considers the quote “Many forces are driving companies around the world to globalise by expanding their participation in foreign markets. Setting strategy for this world wide expansion requires making choices along a number of strategic dimensions” by looking at the model developed by George S Yip. The bibliography cites 2 sources.
Filename: TEglobyip.rtf

Dippin' Dots Ice Cream
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An 8 page paper assessing the situation described in a student-supplied case; identifying several alternatives; choosing one; and presenting rationalization for the choice. The paper recommends that the company create an alliance with Starbucks to extend Dippin' Dots' distribution and contribute to reducing seasonal effects in sales at Starbucks. Bibliography lists 5 sources.
Filename: KSmgmtDipDot.rtf

Direct Sales Strategies
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This 8 page paper examines direct sales strategies, focusing on the use of a direct sales force and the use for telesales and telemarketing. The paper looks at the advantages and disadvantages and the relevant strategies of each approach. The writer includes consideration of direct sales being used for selling generic, or undifferentiated products. The bibliography cites 10 sources.
Filename: TEdirsales.rtf

Directions for Disney
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An 11 page paper discussing internal and external factors affecting change at Disney after merging with ABC. Disney grew tenfold in ten years under the leadership of Michael Eisner and his total command style of management. The merger with ABC created an entertainment behemoth facing several choices of which direction to travel. As is common to any other company, Disney needs to determine its own vision for the entertainment industry and the part that Disney intends to play in the future. Bibliography lists 7 sources.
Filename: KSdisneyDir.rtf

Disaster Recovery for Small Business
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A 10 page paper discussing disaster recovery, identical to the 9-page paper of the same name with the addition of cost information. The “best” approach is that which best meets the company’s needs. None of the plans chosen by any of the three companies discussed here would be appropriate for either of the other two. The most effective plan is one specific to the company’s needs and type of business. Bibliography lists 4 sources in 6 footnotes.
Filename: KSitDisRec2.rtf

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