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Papers On Management And Business
Page 145 of 388

Goodyear Tire & Rubber Company
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A 5 page paper that overviews this company which is now 100 years old. Last year's income is given as are the strengths and weaknesses of the company. The CEO who took over in 1996 has a large vision for the future and this is also reported. Finally, a SWOT analysis chart is provided. Bibliography lists 5 sources.
Filename: Goodyear.wps

Goodyear; A Case Study
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This 5 page paper considers a case study where Goodyear are faced with a difficult decision. The company need to increase sales, but the most obvious strategy is one that may alienate existing retailers and could reduce the overall sales. The writer considers the different strategies available and recommends an alternative strategy. The case study was supplied by the student. The bibliography cites 3 sources.
Filename: TEgoodyr.rtf

Google's IPO
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A 6 page paper discussing Google's use of the Dutch auction IPO rather than the more traditional approach, for the purpose of determining whether more companies should consider using it. Google's immense success with its IPO likely rests more with the company and investors' leaves of senses in their willingness to pay for a stock with a P/E of nearly 68 than with any "magic" connected with the manner in which it conducted its IPO. The difference between Google's offer price and opening price also suggests that the pricing mechanism was not efficient. No statistician would base any firm conclusion on the outcome of a sample of two. At present that is all there is to assess, in the forms of Google and Morningstar. The auction approach may be right for individual companies, but those choosing that route should expect results more on the order of Morningstar than of Google. Bibliography lists 9 sources.
Filename: KSstockGoogIPO.rtf

Gourmet on the Go
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This 6 page paper considers a case study supplied by the student. The case concerns the plan for a new business with the paper answering questions regarding the good and bad points seen in the way the business plan has been developed. The bibliography cites 3 sources.
Filename: TEgormgo.rtf

Government and Small Business in the UK
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A 5 page paper in two parts. The first part examines changes in the UK government’s position on small business within Budget 2002, Budget 2003 and pre-Budget 2003. The second part of the paper discusses UK small business Greenleaf Publishing and how the tax initiatives have benefited the company. Bibliography lists 5 sources.
Filename: KSgovUKsmBiz.rtf

Government's Role In A Market Economy
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An 8 page paper including an annotated bibliography. The writer begins by explaining what a market economy is and some of the characteristics of such an economy. The essay offers information about the liberal-conservative debate on the government's role in a market economy. The writer concludes government needs to play a bigger role in this country and names just two areas where the government needs to intercede. Bibliography lists 5 sources.
Filename: PGgvfmk.RTF

Green Marketing And Societal Marketing
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A 14 page paper. For the last three decades there have been intermittent attempts at marketing campaigns that emphasize the environmental safety of products. Concern for the environment has become a common and popular theme among consumers in many regions of this world. This essay explains green marketing, the principles of green marketing, the past failures of green marketing and the different segments of green consumers. The second part of the essay discusses societal marketing, the principles of societal marketing, the movement towards sustainability and the concept of the triple bottom line, and Kotler's five societal marketing concepts for which companies should be responsible. The writer also comments on the reasons consumers became cynical about marketing campaigns promoting environmentally-safe products. Survey data are included. Bibliography lists 14 sources.
Filename: PGgrnmkt.rtf

Green Supply Chain Management
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This 16 page paper examines the concept of the green supply chain; managing the supply chain in a sustainable or environmentally friendly manner. The paper starts by examining what a green supply chain is and how it may be defined and put into practice and the considers additional issues such as the potential benefits, costs, the key factors for implementation and then considers examples of firms that hover elements of a green supply chain in the UAE. The bibliography cites 18 sources.
Filename: TEgrensupch.rtf

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