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Page 214 of 388

Marketing Bahrain’s Fakhrawi Bookshop
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A 41 page paper assessing customer satisfaction at Fakhrawi Bookshop, a two-location book publisher and retailer operating in Manama, Bahrain. The store’s owners seek to determine the level of satisfaction among its customer base, and whether that satisfaction extends to true customer delight. Toward that end, this paper discusses conditions that currently exist in Bahrain and provides an account of a survey of the company’s customers. Additionally, the paper the company’s external environment, including the political and technological environment in which the business operates as well as the government’s current efforts to promote tourism and the Bahrainisation of Bahrain business. Additional chapters discuss the marketing mix and applies marketing theory to operation of the company. Another chapter provides the results of a customer survey and identifies several alternatives for the business; and the final chapter summarizes the effort and makes recommendations for Fakhrawi Bookshop for the future. Includes 3 tables and an appendix containing the survey questionnaire. The Harvard style bibliography lists 41 sources.
Filename: KSmktgBkBahrain.rtf

Marketing Coca-Cola's "Georgia" Coffee Drink
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A 13 page marketing plan for the "Georgia" coffee drink. Popular in Japan, this plan addresses the needs of the US market. The paper provides market analysis including characteristics of purchasers; industry and competitor assessment; and marketing strategy. It concludes that Georgia holds promise for bringing older consumers back to Coca-Cola without imposing any age stigma on either the company or its products. Bibliography lists 7 sources.
Filename: KSmkrgPlCokGeo.rtf

Marketing Discussion Questions and Article Reviews
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A 13 page paper answering two discussion questions addressing the marketing mix in three pages and reviewing eight marketing articles in the other 10 pages. One article is from 1998; the remaining articles are from 2001-2003. Bibliography lists 12 sources.
Filename: KSmktgArtRev.rtf

Marketing Efforts at Public Broadcasting Service
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An 8 page paper discussing PBS' courtship of corporate sponsors and individual contributors. Public broadcasting is not unique to the US; several European countries and Australia also support similar services but the US version is the only one not totally supported by the government. The paper discusses aspects of PBS' marketing and why sponsorship is attractive to corporate entities. It provides a means by which they can claim corporate social responsibility while simultaneously reaching the typical viewer who is older, female, with above-average income and education, and rarely watches commercial channels. Bibliography lists 6 sources.
Filename: KS-PBS.doc

Marketing Environmental Analysis for the Development of the Tablet PC
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This 5 page paper considers the environmental conditions that were present to help drive the development of the Toshiba Tablet PC from marketing perceptive, looking at the human, social, technological and general market conditions. The bibliography cites 4 sources.
Filename: TEtabletPC.rtf

Marketing Fractional Jet Ownership
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A 5 page paper discussing the growth of private jet ownership on a timeshare basis and marketing considerations based on the 4 Ps of marketing. The paper concludes that fractional ownership may never be a huge industry, but it can be a profitable one for those already competing within it. At minimum, it provides an alternative means of private jet ownership from which customers can benefit. Bibliography lists 5 sources.
Filename: KSairMktgFrac.rtf

Marketing In Tourism
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A 3 page paper that begins with an introduction to marketing and discussing marketing as it specifically applies to tourism, including market segments. The marketing mix, which generally includes four elements is expanded for the tourism industry, according to some authors; these are reported and discussed. Bibliography lists 2 sources.
Filename: PGtourmk.RTF

Marketing New And Used Automotive Parts On The Internet
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14 pages in length. Jumping on the Internet bandwagon, the new/used automotive parts industry has begun to experience what most every other major dot.com presence has encountered: an increase in sales, a decrease in production/overhead costs and a clientele of people they would otherwise never be able to reach through conventional, brick-and-mortar methods. Bibliography lists 10 sources.
Filename: TLCMrktAu.rtf

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