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Papers On Management And Business
Page 215 of 388

MARKETING ORIENTATION AND PROFITABILITY IN ORGANIZATIONS
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This paper attempts to link the concept of market orientation with profitability in firms. Topics discussed include what market orientation is (and how it differs from "marketing") and challenges inherent in implementing it in firms. Bibliography lists 9 sources.
Filename: MTmarori.rtf

Marketing Plan for It's Popcorn Time
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A 5 page paper consisting of speaker notes for an available PowerPoint® presentation of a marketing plan for a single-location confectioner specializing in coated popcorn produced according to a newly-patented process. The marketing plan recommends instituting online sales and entering agreement with a third party gift business, as well as hiring a knowledgeable, no-spam Internet marketer to assist the company in promoting itself online. Bibliography lists 4 sources.
Filename: KSmktgPlnIPT.rtf

Marketing Plan for PhysicianOffice Software
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A 13 page marketing plan for management and billing software designed for physicians' private practice offices. The health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a half century. As it continues to change and evolve, former opportunities decline and new ones arise. One of those new opportunities is as a software provider for physicians' administrative duties ranging from managing patient records to providing full office administration. PhysicianOffice is a company operating in that area and can bring immense benefit to its customers. Includes industry analysis, marketing mix discussion, budgets and timeline. Bibliography lists 7 sources.
Filename: KSmktgPlPhysOff.rtf

Marketing Strategies and Analysis of Toys "R" Us
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10 pages in length. The purpose of this study is to determine the why and how of marketing strategy for a major firm, as well as an analysis of whether this strategy is successful. The firm chosen, Toys "R" Us, is one that will fit into the study precisely because while it was once the top firm in the industry, it has now slipped a few notches. By analyzing what went wrong and how this downward trend can be corrected, the student can learn some key points about how a firm can continue to exist in such a competitive environment as today's world has become. Bibliography lists 6 sources.
Filename: JGAtyrus.wps

Marketing Target Inc.
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This 7 page paper is written in three parts to develop a general marketing plan for target. The first, and shortest part of the paper defines the way the target market is defined and a potential tag line for sales. The second part of the paper looks at four objectives to be tackled, including their measurement, these are the enhancement of customer service, the sale of two subsidiary companies, the development of the returns policy and further investment and expansion. The last part of the paper considers the channels of distribution and how these can be supported by marketing. The bibliography cites 5 sources.
Filename: TEtargetm.rtf

Marketing Triumph Motorcycles
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A 19 page paper providing background on Triumph Motorcycles, Ltd.; a SWOT analysis, five forces analysis; the marketing mix; market segmentation; market targeting; product positioning; and an implementation plan. Triumph's height of popularity was in the 1950s and 1960s; it went bankrupt in 1983. Salvaged just in time, by 2002 the company was making 33,000 motorcycles annually and planning for future growth. The paper recommends that Triumph focus on middle-aged men, women and younger men as well as Bibliography lists 12 sources.
Filename: KSmktgTrium.rtf

Marks & Spencer; A Case Study of Retailing Problems
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This 20 page paper takes and in-depth look at Marks and Spencer's. Starting with the companies financial position and the direct directors roles and remuneration package the paper goes on to consider they way in which the retail company lost focus on the market it was serving and has had to change direction. The paper includes one hart and the bibliography cites 12 sources.
Filename: TEmarksp.wps

Marks and Spencer Research; Will the Introduction of new Clothing Ranges Increase Sales?
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This 10 page paper presents the research results of a pilot study. The paper begins with the terms of reference which outline the purpose of the research. The paper then presents the main findings provided by the student. The bibliography cites 12 sources.
Filename: TEMSpilot.rtf

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