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Papers On Management And Business
Page 217 of 388

Matrix Structures for Business
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This 6 page paper examines how and why matrix structures can add value to companies or projects where management adopt the structure. The paper argues that the value is added as long as the culture and attitudes support the matrix. The bibliography cites 8 sources.
Filename: TEmatrix1.rtf

McDonald's & Marketing In Russia
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A 12 page research paper discussing McDonald's entrance into Russia. A brief overview history of McDonald's Corporation is provided, followed by their successful opening in Moscow. Other issues discussed include establishing a business in Russia, including the an explanation of the different business behaviors expected and marketing. Bibliography lists 10 sources.
Filename: Mcrussia.wps

McDonald's & Team Development
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A 7 page paper that discusses the corporate management training and internal and external environments of the corporation. It also provides information from a local restaurant, its environment and the number one cost-containment issue of raw waste as related to employee morale. Solutions provided are related to building a team, including friendly competition awards, quick team meetings, and instilling the sense of "team." Concludes with a discussion of process. Bibliography lists 3 sources.
Filename: Mickyd.wps

McDonald's / Case Study
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An 8 page study of McDonald's and the trend towards globalization. The company's history, present, and future growth are examined with emphasis on common principles of international business. Financial data is provided and the company's strong points and weak points are assessed with relevance to all aspects of the marketing mix.
Filename: Mcdonald.wps

MCDONALD'S AND BURGER KING AND MARKETING
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This 7-page paper focuses on the similarities and differences in marketing between Burger King and McDonald's. Also included are brief SWOT analyses on both companies. Bibliography lists 6 sources.
Filename: MTmcdoburg.rtf

MCDONALD'S AND SWOT ANALYSIS
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This 10-page paper discusses McDonald's through a SWOT analysis. Also discussed are ways in which the company can improve its efforts. Bibliography lists 10 sources.
Filename: MTmcdswota.rtf

McDonald's Corp. Strengths And Weaknesses
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A 6 page paper that discusses the strengths, such as brand equity, and weaknesses, such as not responding to trends in a timely manner of McDonald's. Data about McDonald's and the industry, e.g., competitors is reported. Bibliography lists 7 sources.
Filename: PGmcdswt.rtf

McDonald's Pricing
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A 4 page paper discussing the relationship of McDonald's pricing and competitive advantage. In the 2008 recession, McDonald's leads all of its competitors. The recession is attracting new customers to what essentially is a reinvented McDonald's. When the recession is over, the company likely will have gained many loyal customers that will remain. Bibliography lists 5 sources.
Filename: KSmktgMcDpric.rtf

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