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Papers On Management And Business
Page 251 of 388

Philip Morris Companies and Kraft, Inc.
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A 12 page paper discussing Harvard case 289-045, discussing Philip Morris' attempted takeover of Kraft in October 1988. Philip Morris would be successful before the year was out, but at a cost of $12.9 billion rather than the $11 billion it initially offered for all of Kraft's stock. Capital budget analysis at $11 billion shows the move to be a negative one for Philip Morris based on only five years' analysis. Bibliography lists 6 sources.
Filename: KSmgPhilMorKrft.rtf

Philip Morris Marketing Strategy
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An 8 page paper discussing this tobacco company's approach to strategy in a difficult time when there is great social attention trained on its industry. Philip Morris has provided a lesson in excellent analysis of current situations, the likely path of the future and honest assessment of how it can use current conditions to its advantage. In publicly supporting the marketing restrictions that have been placed on the industry, the company has used all the best practices of identifying strategic options and choosing those with the greatest potential for positive return, while simultaneously setting itself apart from its more negative competitors. Bibliography lists 7 sources in 12 footnotes.
Filename: KS-PhMstrat.wps

Philips and Matsushita 1998: Growth of Two Global Companies
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A 6 page paper based on Harvard Case 399-102, chronicling the paths of Philips and Matsushita in becoming global companies. Matsushita has had more success overall; the purpose here is to identify issues that have been key for each and to comment on those key issues leading to recommendations for the companies. Bibliography lists 5 sources.
Filename: KSmgPhilMat1998.rtf

Piggy Bank Cash Back Promotion
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A 3 page memo to Piggy Bank's product development team explaining the process of selecting hypotheses and the rationale of including a null hypothesis. Bibliography lists 3 sources.
Filename: KSstatPigBnk.rtf

Pitching a Consultancy Firm
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This 5 page paper is written in the style of a sales pitch to sell the services of a new business consulting firm. The advantages of using a consultancy firm and the particular benefits of this new firm are presented in a persuasive manner. The bibliography cites 2 sources.
Filename: TEpitchcon.rtf

Pizza Operations
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An 8 page paper describing necessary components of running a small pizzeria business. The paper discusses process management and workflow; bookkeeping; supplier relations; drug testing of employees; and the necessity of maintaining high quality products and excellent customer service. Bibliography lists 7 sources.
Filename: KSmgmtPizOps.rtf

Plan for Selling an Ice Cream Machine
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This 18 page paper is a comprehensive marketing pan to sell an new type of ice cream maker. The paper examines the potential market, the competition and presents the unique selling point. The paper identifies the target market, proposes a way of selling the product using the 7 P’s model and presents a budget and cash flow projection for the first year. The bibliography cites 11 sources.
Filename: TEiceplan.rtf

Plan For Small Business Going Global
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A 6 page paper. A small company that makes diverse products is considering expanding globally. The paper discusses what the company needs to do and what the need to consider before entering the global market. In this case, entry would be through exports. Bibliography lists 7 sources.
Filename: PGable9x.rtf

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