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Papers On Management And Business
Page 309 of 388

Strategy at H.J. Heinz Company
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A 7 page paper discussing strategy at this company. More than a century old, H.J. Heinz of "57 Varieties" fame now sports "57,000" on its website. Indeed, its product line is extensive and includes Starkist tuna, Nine Lives pet food, frozen consumer foods, frozen foods for the commercial market and a wide variety of canned foods especially popular in the UK. Global since before World War I, Heinz has undergone some changes but remains strong and with sound plans for the future. Bibliography lists 8 sources.
Filename: KS-Heinz.wps

Strategy at Krispy Kreme
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A 20 page paper discussing Krispy Kreme, formerly one of the South’s best-known brands. The company has become national and even international in its scope during the past several years. The purpose here is to assess the strategy that has brought Krispy Kreme to the place it currently occupies in its industry. Includes industry analyses; company analyses; assessment under the Five Forces model; a SWOT analysis; functional strategies and other approaches. Bibliography lists 1 source.
Filename: KSmgmtStratKKreme.rtf

Strategy at Rolex
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An 11 page paper examining application of strategy assessment at a company that does not receive a great deal of attention for such assessment because it makes practically no information available outside the company. One of Porter's overriding messages is that strategy consists of a series of choices about how a company chooses to compete in its industry. Rolex appears to defy conventional wisdom in most areas of self-promotion and trend-chasing, and it has been quite successful in doing so. The paper discusses strategy in general, the luxury wristwatch market, the five forces, key success factors and driving forces. Bibliography lists 10 sources.
Filename: KSstratRolex.rtf

Strategy at Southwest Airlines
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A 3 page paper in memo format discussing the strategy of the still-profitable Southwest Airlines. Southwest still has not had a losing quarter or year as of the end of FY2005, but maintaining that distinction becomes increasingly difficult as most of its legacy carrier competition operates from the protection of Chapter 11. From the beginning, it has been the strategy of Southwest Airlines to offer low fares, no frills service and an enjoyable work environment while seeking superlative levels of customer satisfaction. Traditional strategy remains the same at Southwest as it has been from the beginning, but the company appears to be positioning itself to expand into new markets and so increase profitability. Bibliography lists 4 sources.
Filename: KSstratSWair.rtf

Strategy at Southwest Airlines
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A 9 page paper identifying and discussing points of the strategy that took Southwest to its leadership position followed by assessment of their relevance for other low-cost airlines in today's market. The paper concludes that it appears that the Southwest approach of the past will not be sufficient for building and maintaining competitive advantage in the future. One of the older airlines emerging from bankruptcy protection conceivably could adopt the Southwest way to find a measure of success, but a new airline likely would have less success. Bibliography lists 6 sources.
Filename: KSstratSthwest2.rtf

Strategy Case Study
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This 7 page paper is a case study of a fictitious company, Empirical Chemicals, provided by the student. The paper considers the problems facing the fragmented company, undertakes a SWOT analysis, and makes recommendations for this risk adverse company.
Filename: TEempche.wps

Strategy Concepts
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This 12 page paper considers different aspect of strategy. The paper stars by looking at the use of a SWOT analysis for determining the situation of a business and then looks at corporate strategies, such as how a company many deal with differentiated units, business level strategies such as cost leadership and differentiation and functional level strategies that can be used on the shop floor. The bibliography cites 6 sources.
Filename: TEstswot.rtf

Strategy Decisions; To Compete or Co-operate?
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This 11 page paper considers the potential strategies of competing and cooperating. The two strategies are assessed with the advantages and the disadvantages examined and then game theory is used to assess which may be the best approach. The conclusion looks at the evidence as well as the limitations of game theory and argues that either may be a viable strategy. The bibliography cites 12 sources.
Filename: TEcoopst.rtf

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