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Papers On Management And Business
Page 310 of 388

Strategy Directions: Amazon.com in 1996
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A 4 page paper discussing Amazon.com's position in 1996 and some of the options available to it. The paper identifies two primary problems: inability to physically handle books and consumers' mistrust of e-commerce sites to protect their private (i.e., credit card) information. The paper proposes solution to both problems. Bibliography lists 3 sources.
Filename: KSstratMgAmaz96.rtf

Strategy Directions: Amazon.com in 1996 (2)
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A 7 page paper discussing Amazon.com's position in 1996 and some of the options available to it. The paper identifies two primary problems: inability to physically handle books and consumers' mistrust of e-commerce sites to protect their private (i.e., credit card) information. The paper proposes solution to both problems and offers analysis according to Porter's Five Forces. Bibliography lists 4 sources.
Filename: KSstratMgAmaz96-2.rtf

Strategy Evaluation Tools
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There are many tools that can be used with strategy analysis and evaluation. In most models there is the need to consider the macro environment, in this paper the use of Porters Five Forces Model is examined showing how it can help develop or analyse strategy. The bibliography cites 5 sources.
Filename: TEstreval.rtf

Strategy for a New Women's Clothing Store
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A 6 page paper presenting a strategy plan for a retailer of women's business clothing that also extends to formal and casual wear. Lady will devise a "strategic plan" for customers targeting total wardrobe replacement over a period that the customer selects, usually one to two years. The period can be longer or shorter, depending on customer needs. If she desires an entirely new wardrobe of items that work together and fill every conceivable need of business, formal and casual wear, then Lady's knowledgeable sales force will be able to supply that need and want. Bibliography lists 5 sources.
Filename: KSbusPlnLady.rtf

Strategy for Emirates Airline
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A 25 page paper discussing Emirates Airline growth and strategy for the future. In 2004, Emirates Air's CEO Maurice Flanagan stated that the airline's order for 90 new, luxury aircraft to be delivered over a period of time extending to 2012 likely would not be sufficient for the airline to meet the demand that its management intended to create by that time. The astounding statement proved to be prophetic. The paper discusses internal and external environments and makes recommendations for the future. Bibliography lists 35 sources.
Filename: KSairEmirStrat.rtf

Strategy for General Motors
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A 30 page paper proposing that GM makes its internal efforts external as well, to gain customer value from designing and implementing true sustainable practice. Less waste and avoidance of future cleanup positively contributes to the company's bottom line and promotes it externally as a socially and environmentally responsible organization. Bibliography lists 29 sources.
Filename: KSstratGM2.rtf

Strategy for Harley-Davidson
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A 4 page paper examining alternatives open to this motorcycle manufacturer after making a strong comeback during the 1980s and 1990s. After rectifying its quality issues, gaining control of costs and winning back the solid core of customers, Harley's task was to expand the breadth of the Harley faithful, and in socioeconomic levels that could afford the price of the bikes. While searching for just the "right" market segment, the aging baby boomers – at the height of their earning capacity; past the point of needing to "prove" anything in their careers; and with increasing amounts of leisure time – came into view. It has been this segment of the market that has been of greatest value to Harley-Davidson in recent years. This segment will continue to be important for several years into the new century, but Harley will need to develop younger customers as well. Bibliography lists 6 sources.
Filename: KSmgmtHarley.rtf

Strategy for Oliver's Market
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A 13 page paper discussing a small grocery chain in Northern California. Currently consisting of two stores and about to add a third location, Oliver's Market seeks the market segment most interested in upscale retailers and has narrowly defined its market to consist of the most affluent and well-educated individuals in a three-mile radius of each store. The paper assesses strategy from a variety of perspectives to arrive at recommendations for the company. Bibliography lists 13 sources.
Filename: KSstratOlivMkt.rtf

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