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Papers On Management And Business
Page 332 of 388

The Cheapest Car in the World; The Case of Tata Motor's Nano
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This 9 page paper is a case study examining the decision and strategy Tata Motors to create design and build the cheapest care in the world; the Nano. With a price tag of US $2,500 the car is initially designed for the Indian market, but has potential in many other markets. The paper looks at how and why this strategy was adopted, the underlying actions and theories that explain the strategy and whether it is likely to be transferable to other developed or developing nations. The bibliography cites 11 sources.
Filename: TEtatanano.rtf

The Classical, Evolutionary, Processual and Systematic Approaches to Strategy
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This 11 page paper examines Whittington’s (1993) four approaches to strategic management. The paper looks at how the strategies are placed and used by management along with their application. The strategies are considered in the general context, in comparison with each other and individually. The bibliography cites 8 sources.
Filename: TE4stratap.rtf

The Coca-Cola Company
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A 6 page paper discussing the company and its strategy, but from the perspective of mieroenvironment. The paper discusses some of the classic economical matters that Coke faces, such as the high cost of raising prices only to see that individuals roundly rejected its products; price elasticity; revenues, inputs and profit. Bibliography lists 8 sources.
Filename: KScokeGen.rtf

The Communication of Culture
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This 3 page paper is an examination of how culture is communicated and manifestations within an organisation. Aspects such as shared experience and subcultures are discussed. The bibliography cites 3 sources.
Filename: TEsubcul.wps

The Cookie Industry
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This 7 page paper considers the cookie industry as a whole, looking at the sales along with other statistics as well as considering their operations of the two main competitors in the industry, Keebler and Nabisco. The paper also considers the way in which the purchases are made and the promotional methods utilised in this industry. The bibliography cites 5 sources.
Filename: TEcokind.wps

The Coop in Italy; Case Study on the Move to Discount Retailing
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This 13 page paper looks at a case study supplied by the student; the Coop in Italy. The supermarket industry in if you suffering as a result of an economic downturn, the Coop is undertaking some changes, moving towards a hard discount retail strategy. This paper answers four questions that by the student, the first looks at whether the Coop are leaders in change or followers in change, reacting to external influences. The second question considers whether or not the marketing strategy of the company will need to change. The first part of the paper discusses the key success factors required for a company following a hard discount grocery retailing strategy, and the last part the paper looks at the strengths and weaknesses of the Coop entering the discount market. The bibliography cites 4 sources.
Filename: TEcoopitaly.rtf

The Correlation of a Business Plan with a Strategic Plan
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This 5 page paper considers a fictitious company and then describes how a strategy may be formulated and how the business plan may be designed to support the desired strategy. The writers outlines several choices and then considers which option is best suited to the business circumstances.
Filename: TEmamfac.wps

The Cosmetics Industry in 2006
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A 4 page paper discussing the top-performing companies in the cosmetic industry. The "best" companies are identified by total revenues and expected long-term growth. The paper provides a strategic groups assessment and comments on which company appears to be best for employment. Bibliography lists 8 sources.
Filename: KSindCos06.rtf

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