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Papers On Management And Business
Page 353 of 388

The Strategic Use of Technology at Tesco’s
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This 10 page paper considers how the supermarket chain Tesco’s makes use technology as a strategic weapon to gain competitive advantage by way of differentiation. The writer looks uses Porters Five Forces and a Value Chain analysis to consider the value of the loyalty cards and the use of Electronic Data Interchange (EDI). The bibliography cites 16 sources.
Filename: TEtesco1.rtf

THE SUCCESS AND FAILURE OF THE PT CRUISER
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This paper examines how the success of DaimlerChrysler's PT Cruiser, introduced in 2001, actually resulted, somewhat, in a failure for the company. This essay discusses how Chrysler's management failed to predict the demand for the car, and as a result, created ill will among customers, especially those in Germany. Bibliography lists 4 sources.
Filename: MTcruise.rtf

The Success Of Four Entrepreneurs
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This 6 page paper reports the success of four entrepreneurs: Jeff Bezos (Amazon.com), Michael Dell (Dell Computers), Wayne Huizenga (Waste Management, Blockbuster Entertainment, AutoNation), and Lillian Vernon (Lillian Vernon). The writer discusses the characteristics of each person and provides information about the companies they began. Bibliography lists 9 sources.
Filename: PG4rntrp.rtf

The Successful Manager
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A 5 page paper. The writer discusses the four major functions of a manager, including the skills needed for each function and then explains why they are important. The last part of the paper discusses how the student can gain the skills identified. Bibliography lists 5 sources.
Filename: PGscmg.rtf

The Successful Strategic Alliance
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4 pages in length. Discusses what makes a good partner within the strategic alliance and why these characteristics make an alliance a successful one. Bibliogrpahy lists 10 sources.
Filename: JGAallnc.wps

The Super Project
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This 7 page paper examines the case of Super; a new dessert product to be manufacturers by a company already manufacturing Jell-O. The project has been proposed and issues considered include whether existing costs, both capital and overhead costs should be included, or merely the marginal costs. The paper then calculates the net present value (NPV) and the internal rate of return(IRR)and then makes a recommendation. The bibliography cites 1 source.
Filename: TEsuper.rtf

The Supermarket Industry in the UK
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This 11 page paper examines the UK supermarket industry. This is an industry that is currently dominated by companies such as Tesco, Sainsbury and Asda, but the activities of companies such as Safeway, Morrison’s, Waitrose and Iceland indicate that there is change taking place. The paper examines the situation by using a LoNGPEST analysis, with looks at the political, economic social and technological influences in a local, national and global context. The paper then used Porter’s five forces model to examine the threats, looking at the threats from existing and new competitors, the power of buyer and suppliers and the power of substitutes. The final part of the paper compares the marketing strategies of the two largest competitors; Tesco and Sainsbury. The bibliography cites 7 sources.
Filename: TEuksuper.rtf

The Supermarket Industry in the UK
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This 16 page paper is an in-depth examination of the supermarket industry in the UK. The paper starts by examining the market as a whole, the value and growth prospects and then looks at the market share of major players such as Tesco, Sainsbury, Asda and other. Influences that impact on the market are also discussed. The second part of the paper then examines Tesco, the market leader, to show how they compete and mange to differentiate themselves as well as gain added value though the supply chain. The bibliography cites 13 sources.
Filename: TEsupermarket.rtf

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