term papers and more on Marketing & Consumer Behavior

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing & Consumer Behavior
Page 17 of 192

Applying Marketing Research
[ send me this paper ]
This 14 page report discusses the importance of marketing research in terms of planning for the future and providing for an overall and integrated marketing effort. This report uses the examples of “super-stores” and warehouse clubs and the ways in which consumers take advantage of their products and services. Bibliography lists 6 sources.
Filename: BWapmark.rtf

Approaches to Market Research
[ send me this paper ]
A 3 page paper discussing ways that an entrepreneur might approach conducting market research. Organizations devoted to conducting and selling such research exist of course, but their prices often are beyond the reach of entrepreneurs and the information contained in them is addressed to larger organizations. Government-generated information (local economic census, tax records) can provide insight in trends; direct survey of potential customers can supply information from the customer perspective. Bibliography lists 1 source.
Filename: KSmktgResearch.wps

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING
[ send me this paper ]
This 3-page paper focuses on pricing as a controller of consumer behavior, and whether it's effective. Bibliography lists 3 sources.
Filename: MTconsbeha.rtf

Article Review on Adolescent Consumer Behavior
[ send me this paper ]
This 5 page paper reviews an article entitled "You can't have that! A study of reactive effects and children's consumer behavior," by Amy Rummel and others. The article is summarized and critiqued. No additional sources cited.
Filename: SA212art.rtf

Aspects of International Marketing
[ send me this paper ]
This 8 page paper looks at the cultural differences that marketing has to contend with. These may be to different cultural groups within a country or on an international basis. The paper focuses on the international aspects of cultural differences such as masculine and feminist cultures, moral values and also gives some case studies to demonstrate similarities and differences. The bibliography cites 9 sources.
Filename: TEculmar.wps

Aspects of Marketing
[ send me this paper ]
This 9 page paper looks at different issues that need to be considered when looking at marketing. The paper outlines pricing strategy, buyer behaviour, branding, segmentation of the markets and product positioning. The bibliography cites 10 sources.
Filename: TEmaris2.rtf

Assessing a New Product at Reliance Communications
[ send me this paper ]
A 5 page paper examining the wisdom of introducing a new communications device. The management of Reliance Communication, Ltd. needs to assess the wisdom of approving a budget for a new product. It has introduced several new products in recent years, but none has been commercially successful. The company needs to ensure that the current project has more than only a chance to succeed. The paper determines the break-even point of the project and makes recommendations as to how Reliance should proceed. Bibliography lists 1 source.
Filename: KSmktgProdIntroNPV.rtf

Assessing Boots’ Loyalty Card Effectiveness
[ send me this paper ]
A 6 page paper proposing two methods to measure the success of Boots’ loyalty card program. Many stores and several types of retailers have tried loyalty cards at one time or another. They fell out of favor for a time, but some stores’ programs, such as those at Tesco and Boots, raise the quality of the program to the point that customers benefit from using the stores’ loyalty cards. Bibliography lists 5 sources.
Filename: KSmktLoyBoots.rtf

Page 17 of 192
<< more 14 15 16 17 18 19 20 21 22 23 24 25 26 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!