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Papers On Marketing & Consumer Behavior
Page 19 of 192

Assessing Women's Perceptions of Women in Advertisements
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A 15 page paper categorizing and assessing data gained from interviews with five women who reviewed five different print ads, each of which featured a woman in varying situations. GQ ads promoted Evan Williams whiskey and Dolce & Gabbana; Cosmopolitan ads promoted Armani Exchange, Juicy Couture and Jergens Shea Butter Moisturizer and Cream. Most had generally negative perceptions of all but the Jergens ad, which they said was tastefully done and featured the product more than the model. Bibliography lists 3 sources.
Filename: KSadvWomPerc.rtf

AT&T Wireless’ Competition Landscape
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A 6 page paper providing an overview of the cellular telephone service industry from an AT&T Wireless perspective. The paper concludes that AT&T Wireless has other interests, and it appears that serving customers is not among them. With price competition about as narrow as it can get, the company needs to place greater attention on customer service and make it easier for new customers to choose AT&T Wireless as their cellular and wireless data provider. The company currently is third in market share in the US. The paper includes a strategic groups analysis of leading service providers in the US, Europe and Japan. Bibliography lists 15 sources.
Filename: KSmgmtATTcell.rtf

ATARI AND OPPORTUNITIES
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This 4-page paper covers the opportunities that are available to video game publisher Atari. Bibliography lists 4 sources.
Filename: MTataria.rtf

Aunt Jemima/Slave in a Box
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A 3 page book review that examines M.M. Manring's scholarly text Slave in a Box: the Strange Career of Aunt Jemima, which explores the history of this advertising icon and how its meaning has changed over the course of the last century. No additional sources cited.
Filename: khajem2.rtf

Australia's Auto Market
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A 3 page paper assessing Australia's automobile market in 2008. The purpose is to report to the marketing director of Mercedes Benz on recent trends. Leading companies currently are Toyota, GM Holden and Ford; Mitsubishi is exiting the country as Lexus is greatly increasing its presence. Bibliography lists 13 sources.
Filename: KSmktgAutoInAu.rtf

Auto Manufacturers and a Direct Sell Model
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5 pages in length. When considering the possibilities of the direct sell automobile, the buyer would go to the internet and order exactly what he or she wanted in an auto. The car would then be delivered to the buyer. This type transaction would no doubt save the buyer money, since twelve to fifteen percent of the cost of new autos is incurred in distribution costs. This paper will focus on two questions: First, whether this is a likely scenario, and second, what would be the recourse for an auto dealer. Bibliography lists 5 sources.
Filename: JGAdeldm.wps

Automotive Industry: Advertising And Warranty
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This 9 page paper has two parts. The first part discusses television advertising for cars and includes data on the amount spent by the industry and where they are spending it. It also discusses why car manufacturers use television ads. The second part of the paper discusses the warranty for Ford cars and light vehicles. The writer includes the highlights of the warranty and how a customer would get repairs under that warranty. Bibliography lists 9 sources.
Filename: PGcarwr.rtf

Automotive Robotics Venture
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A 6 page paper providing pro forma statements and a marketing focus for a company offering generic robotic applications to the auto maker industry in the US. When a single unskilled worker costs upwards of $100,000 annually, the cost of robotic applications is not so daunting. Generic applications that can be customized to the needs of an individual manufacturing site further increase the overall economic benefit, and it will be that point on which Applied Auto Robotics focuses in marketing its products to the entire industry, beginning with Ford and GM. Bibliography lists 4 sources.
Filename: KSacctRobJV.rtf

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