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Papers On Marketing & Consumer Behavior
Page 20 of 192

AVON COMPANY -- AN ANALYSIS
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This 13-page paper provides an overview and analysis of Avon Products, Inc. including history, a SWOT analysis, what Avon is doing to promote growth and an analysis of the external environment. Bibliography lists 4 sources.
Filename: MTavonpr.rtf

B2B and B2C Marketing: Similarities and Differences
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This 6 page paper compares and contrasts marketing to the consumer with marketing to business. For customers, or business customers, it seems as if there is a shift, and it has gone to developing niches that individual customers will like. This is true whether or not the customer is a business customer or an individual consumer. This idea is discussed in addition to many others. Marketing to B2B and B2C customers if the focus of this paper. Bibliography lists 5 sources.
Filename: SA732B2.rtf

Bank Customer Satisfaction
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6 pages in length. The future of customer satisfaction within the banking industry hinges upon astute marketing tactics and continued technological advancements such as automation, ATM's and debit cards; clearly, the human element is becoming less and less important in order for the industry to successfully move forward in its never-ending quest to attract and retain clientele. Bibliography lists 8 sources.
Filename: TLCBankCust.rtf

Baptist Health Home Health Marketing Plan
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An 11 page marketing plan for a home health agency in Arkansas. Home health is the fastest-growing segment of health care, and that growth can be expected to continue for several years. The paper recommends that BHHH focus on expanding market share now and then maintaining that share as the target market increases in size. Bibliography lists 8 sources.
Filename: KSmktgPlBHHH.rtf

Bargain Shopping/Looking Good for Less
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A 3 page research paper/essay that offers tips for bargain shopping and coordinating a good-looking wardrobe on a budget. Bibliography lists 3 sources.
Filename: khdora.rtf

Basis for Interest: Handheld Computer Product
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A 10 page paper discussing the examination of whether to pursue development and testing of a new type of palmtop computer, one that incorporates a cellular telephone and has the capability for wireless Internet access. Consumers and business travelers throughout the developed world increasingly face time pressures and constraints. Average consumers' lives are busier than ever, with family responsibilities growing at a time that Americans are working more hours than ever before. Business people are dealing with ever-increasing competition that has all but eliminated the luxury of extended time periods for completing projects or bringing products to market. Bibliography lists 6 sources.
Filename: KSmktgPalm.wps

Beef Irradiation: The Process, Radiation Levels, Regulations and Concerns
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This is a 5 page paper on beef irradiation. Irradiation is a process used to kill harmful molds, bacteria and pathogens in foods and has been approved by the Food and Drug Administration (FDA). Overall, it has been found to be a more effective process than traditional methods in addition to the fact that there is little or no change to the texture, flavor or color of the meat. Beef irradiation is considered to be one of the most important because beef is often consumed when it is raw or partially cooked; irradiation kills E. coli 0157:H7 which is considered an “illegal adulterant” in beef and would lead to mass recalls if present; and, irradiated beef can be labeled “E. coli Free”. Because of the use of radiation in the process, consumer groups are concerned that the process may produce carcinogens and irradiation could also open the door for exploitation in that it lowers the bacteria levels found on spoiled meat. Irradiation however, is considered as a plausible alternative under kosher law which restricts the use of the traditional chemical and heat treatment processes used in the killing of bacteria on beef. Used in over 40 countries and approved by the U.N. World Health Organization, beef irradiation overall seems to have more advantages than disadvantages. Bibliography lists 6 sources.
Filename: TJbeefi1.rtf

Belize as a Hospitality Market
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A 4 page paper assessing the statement, "A low per capita income will render the market useless" for the international hospitality industry. The paper uses Belize as its example, and concludes that here is no justification for rejecting a destination solely on the basis of present per capita income. Rather, tourism development can build the local economy and improve income realities for citizens of the local area without introducing the fouling that can result from industrial activity. Bibliography lists 5 sources.
Filename: KSmktgBelize.rtf

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