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Papers On Marketing & Consumer Behavior
Page 21 of 192

Benchmarketing; Coca Cola and Pepsi
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This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.
Filename: TEbenchpepsi.rtf

Best Buy’s Physical and Electronic Stores
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A 6 page paper comparing the virtual and physical shopping experience and benefits for the company, using Best Buy as the example. The virtual and physical stores are great complements for each other. They each have their strengths and each contributes to the company’s overall success. Bibliography lists 1 source.
Filename: KSecommBestBuy.rtf

BEST BUY: SWOT ANALYSIS
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This 10-page paper offers a SWOT analysis of Best Buy. Also under discussion are trends for consumer electronics. Bibliography lists 3 sources.
Filename: MTbbswot.rtf

Big Emerging Markets 2005
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A 3 page paper assessing the statement, "Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree or disagree with this statement?" The paper provides 3 pages supporting agreement. Bibliography lists 4 sources.
Filename: KSmktgGloMkts.rtf

BLUE DIAMOND GROWERS -- AN OVERVIEW
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This 4-page paper provides a marketing ane environmental overview of the Blue Diamond Growers of California; the almond growers. Bibliography lists 4 sources.
Filename: MTbludia.rtf

BMG Entertainment
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A 5 page paper discussing BMG Entertainment in 1999 as it faced decisions of how to deal with the advent of legal digitally-downloaded music. Based on Harvard case 9-701-003, the paper chastises BMG's management for considering everything but the customer in arriving at a decision. Bibliography lists 6 sources.
Filename: KSmgmtBMGent.rtf

BMW’s Changing Strategy
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A 4 page paper discussing the shift in BMW’s strategy since 2000. There are several constants that apply to Bavarian Motor Works – BMW – whether in Germany, the United States, Mexico, Thailand or anywhere else. One of those constants is the superiority of German engineering and the result of that engineering personified in every BMW regardless of style or price. Another is the company’s dedication to operating in the premium sector of every class of vehicle it makes. Whether a 4-door sedan, a convertible, a little 3-series or the giant 7-series, BMW seeks to overtake all leaders of the specialty, premium market. Bibliography lists 4 sources.
Filename: KSstratBMW.rtf

BMW, THE MINI AND COMMUNICATION
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This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf

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