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Papers On Marketing & Consumer Behavior
Page 27 of 192

Buyer Behaviour
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This 5 page paper considers how buyers make their purchase choices and what influences that choice. The writers compared the purchase of a holiday and of insurance to demonstrate the difference that may be present. The bibliography cites 8 sources.
Filename: TEbuyer1.rtf

Buyer Behaviour Analysis; Developing a Model
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This 16 page paper consider the way in which buy decided to make a purchase, the influences on that decision and how a supplier may use this to their advantages. The paper then goes on to develop a model of buyer behaviour identification based on the models of category based and piecemeal processes of purchasing. The bibliography cites 9 sources.
Filename: TEbuybeh.wps

Buying A Car
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A 6 page paper that considers the economic elements of purchasing a car. This paper evaluates things like: the use of the blue book, getting the best buy, differences between new and used cars, and the long-term implications of car buying. Bibliography lists 5 sources.
Filename: Carbuy.doc

BYRD Marketing Mix
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A 7 page paper providing a discussion of the promotion portion of the marketing mix for BYRD (Beyond Yellow Ribbons Daily), a company that will maintain a website as a point of contact and assistance for wounded veterans returning from Iraq. Bibliography lists 10 sources.
Filename: KSmktgMixBYRD.rtf

Call Center Customer Service
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An 8 page paper discussing the ability that the call center has in shaping customer satisfaction and positively affecting customer loyalty. Businesses maintain large advertising budgets for the purpose of attracting new customers, but many need to place more attention on keeping the customers they already have. The call center holds an ability to maintain customers that does not exist in other departments. The paper discusses customer loyalty and measuring the quality of service offered through the call center. Bibliography lists 6 sources.
Filename: KSmktgCustCall.rtf

Can Advertising Be Blamed For Poor Sales?
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Advertising is frequently blamed for poor sales, this 6 page paper considers how far, if at all, this charge can be justified. The paper looks at how poor advertising may prevent a product being sold. Other factors such as product quality are also considered. Examples are cited to illustrate points raised. The bibliography cites 5 sources.
Filename: TEadverts.rtf

Can All Human Behaviour be Reduced to Consumption Behaviour?
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This 5 page paper considers the similarities and differences in human behaviour sciences and the studies of consumer behaviour. The paper then consider to what extent all human behaviour may be seen as consumerist. The bibliography cites 6 sources
Filename: TEconhbe.rtf

Can and Do Global Brands Exist?
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Many companies seek to compete with the development of global brands. This 9 page paper considers what can be defined as a global brand, looking at the spread of the brand and the way the branding messages are communicated. The paper considers the theory and uses examples to illustrate points raised. The bibliography cites 9 sources.
Filename: TEglobrand.rtf

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