term papers and more on Marketing & Consumer Behavior

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing & Consumer Behavior
Page 29 of 192

Case Study Yangpin's Noodle
[ send me this paper ]
A 4 page paper. This case study is about a Chinese person who wants to open an American-Chinese restaurant in China. The essay discusses the individual's ideas and reasoning, identifies the key issues, provides alternatives and analyses of alternatives and makes recommendations. Bibliography lists 1 source.
Filename: PGyngpn.RTF

Case Study: Coral Divers Resort
[ send me this paper ]
5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.
Filename: JGAcoral2.rtf

Case Study: Home Depot - Customer Service Management
[ send me this paper ]
A 9 page paper. Home Depot is the largest chain store in the world and it continues to grow weekly. However, in the last few years, quality of customer service has declined dramatically. This paper provides an introduction to Home Depot and reports its low ratings for customer service. The writer then recommends a program to improve customer service company-wide by following FedEx's example with Total Quality Management programs. Bibliography lists 10 sources.
Filename: PGhmdp2.rtf

Casino Hotels
[ send me this paper ]
A 5 page review and analysis of casino hotels. Bibliography lists 5 sources.
Filename: RAcsinos.rtf

Category Management
[ send me this paper ]
A 20 page paper providing chapters 1 and 2 of an MBA thesis discussing category management from the retailer's perspective and hypothesizing that its use leads to greater customer satisfaction. Chapter 1 is the introduction and provides background on category management, its uses, history and development. Chapter 2 is the literature review for the project. Bibliography lists 31 sources.
Filename: KSmktgCatMgmt.rtf

Celebrity Endorsements
[ send me this paper ]
A 6 page paper that discusses celebrity endorsements of various products. Using famous people to endorse or promote a product is not a new concept but it is one that is being seen a large proportion of marketing campaigns. This paper discusses the reasons for using celebrities, the need to match celebrity with product, the need for the celebrity's credibility and what companies can do to protect themselves against potential scandals involving the celebrity endorsing their products. Examples are provided. Bibliography lists 4 sources.
Filename: PGclbend.rtf

Cell Phone Market in Taiwan
[ send me this paper ]
This 10 page paper examines the cell phone handset market in Taiwan. The paper looks at the way the market is segmented, the leading brands including Nokia, Motorola and BenQ. The paper considers how the handsets are marketed, performs a SWOT analysis and explores different approaches seen between the companies and between Taiwan and the US. The bibliography cites 7 sources.
Filename: TEtaiwcell.rtf

Challenges of the Retail Market in Chile
[ send me this paper ]
This 8 page paper looks at an issue concerned with doing business in Chile. Most goods will be sold through retail outlets, or resellers, however the retail industry and structure in Chile is different from the retail markets seen in many other countries. The paper looks at the structure and patterns seen in the retail industry in Chile with a focus in the grocery and department store segments. The bibliography cites 8 sources.
Filename: TEchileretail.rtf

Page 29 of 192
<< more 27 28 29 30 31 32 33 34 35 36 37 38 39 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!