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Papers On Marketing & Consumer Behavior
Page 33 of 192

Coffee Culture and Consumerism
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This 15 page paper looks at coffee culture throughout the world and how it affects consumer behavior. Turkish coffee is highlighted. The history of coffee is also included as part of the study of coffee culture. Bibliography lists 8 sources.
Filename: SA108Cof.wps

Coke IMC Plan
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A 5 page paper providing an integrated marketing communications plan for the "classic" Coca-Cola product. The paper identifies the 13-18 target market and promotional objectives. It describes the promotion mix and provides a $2.3 million budget, and provides four points for evaluation. The plan includes advertising in high school newspapers and teen-focused magazines but focuses on using the electronic environment, video games, malls and cell phones. Bibliography lists 7 sources.
Filename: KSmktgCokeIMC.rtf

Colgate and the Toothpaste Market in the US
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This 6 page paper examines the developments and use of technology by Colgate Palmolive in the toothpaste market in the United States. This is placed in the context of the larger toothpaste and oral hygiene market looking at distribution and general market trends. The bibliography cites 6 sources.
Filename: TEtoothpastcol.rtf

Collecting and Using Marketing Data; The Case of Tesco
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This 4 page paper looks at a company that has shown great skills in the collection and use of market data. Tesco, a UK supermarket, has used its’ ability to collect and analysis market data to create a competitive advantages. This paper looks at how the data collection takes place and why the data collection has been so successful. The bibliography cites 2 sources.
Filename: TEmarktesco.rtf

Collecting Data in Developed and Developing Nations
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This 24 page paper examines the differences and similarities when collecting data for marketing purposes in developed and developing countries. This is examined from the perspective of various influences including culture, ethics, marketing, political, legal, economic, structural, informational and technological and sociocultural factors. The bibliography cites 23 sources.
Filename: TEdatadevc.rtf

Communication and Ethics 2
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This 12 page paper examines several aspects of communication and ethics. The paper looks at 5 characteristics of a successful e-mail message and 5 rules of netiquette that should be observed when using e-mail and the ethics of employers monitoring e-mails. The paper then considers what should be put into a letter making an order and the structure of this letter. Next adjustment letters are considered, and why it is important for a company to gain the confidence of the customer company tries to rectify the mistake. The use of emotional and rational appeals to consumers is also considered along with how these may result in an unethical sales letter if they are abused. The bibliography cites 1 letter.
Filename: TEcomethic.rtf

Communication and the Communications Professional
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The role of a communications profession, whether in marketing, journalism or PR, is to communicate a set message so that it is understood b the target audience. This 3 page paper considers how professional communicators can undertake this task and why it is important they understand how the audience will receive the message. The bibliography cites 2 sources.
Filename: TEcomprof2.rtf

Communication in Marketing
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This 10 page paper considers the way that a company uses the idea of communication in its' marketing. The writer uses the five communication effects and applies them to the automotive industry, using the Mercedes-Benz ML model as an example. The bibliography cites 9 sources.
Filename: TEcommar.wps

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